Content Creator

PT Hype Gastro Indonesia; Jakarta Barat; On-site; IDR 669,600,000 - 1,339,200,000; Full time

Job summary

TOMA Group is seeking a creative Content Producer to develop strategies and concepts for our catering brands in Jakarta. You will plan monthly calendars across Instagram, TikTok, and other channels, and lead end-to-end production from briefs to publish.

You will direct photo and video shoots, coordinate with kitchen and marketing teams, and ensure on-brand storytelling through editing and post-production. A strong portfolio in food/beverage content is essential, with proficiency in Adobe suite

Qualifications

• Minimum 3 years of experience in content production, content creation, or a related creative role.
• Proven portfolio of food and beverage content (photo and video).
• Experience planning content calendars and end-to-end production, from concept to publishing.
• Skilled in shooting and editing photo and video using mirrorless cameras.
• Proficient in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro) or similar tools; familiarity with DaVinci Resolve or CapCut is an advantage.

Responsibilities

• Develop content strategies and campaign concepts for catering brands, aligned with business goals.
• Plan and manage the monthly content calendar for Instagram, TikTok, and other digital channels.
• Write briefs, scripts, storyboards, and shot lists for food, beverage, and catering content.
• Lead and direct photo and video shoots; shoot when needed using mirrorless cameras.
• Coordinate with kitchen, marketing, and operations to schedule shoots and capture catering events.
• Review and direct editing of photos, reels, and short-form videos for brand consistency.
• Manage production timelines, freelancers, vendors, and talent as needed.
• Publish content on schedule with captions, hashtags, and posting times.
• Monitor content performance and use insights to improve future content.
• Follow F&B trends and seasonal campaigns to stay relevant.

Skills

Content production

Video shooting

Photo shooting

Adobe Creative Suite

Social media trends

Project management

Communication

Tools

Mirrorless cameras

DaVinci Resolve

CapCut

Premiere Pro

Lightroom

Photoshop

Job description

Develop content strategies and campaign concepts for catering brands.

Responsibilities

Develop content strategies and campaign concepts for catering brands, aligned with business goals such as brand awareness, order inquiries, and repeat customers

Plan and manage the monthly content calendar for Instagram, TikTok, and other digital channels

Write briefs, scripts, storyboards, and shot lists for food, beverage, and catering content

Lead and direct photo and video shoots (food styling, product shots, behind-the-scenes, event and catering documentation), and shoot when needed using mirrorless cameras

Coordinate with the kitchen, marketing, and operations teams to schedule shoots, prepare menu and products, and capture catering events

Review and direct editing of photos, reels, and short-form videos to maintain a consistent brand look and tone

Manage production timelines, freelancers, vendors, and talent where needed

Ensure content is published on schedule with proper captions, hashtags, and posting times

Monitor content performance (reach, engagement, inquiries) and use the insights to improve future content

Follow F&B trends, seasonal campaigns, and holiday moments to keep content relevant

Requirements

Minimum 3 years of experience in content production, content creation, or a related creative role, preferably in catering, F&B, or hospitality

Proven portfolio of food and beverage content (photo and video) that shows strong visual storytelling

Experience planning content calendars and managing end-to-end production, from concept to publishing

Skilled in shooting and editing photo and video, with experience using mirrorless cameras

Proficient in Adobe Creative Suite (Photoshop, Lightroom, and Premiere Pro) or similar tools; familiarity with DaVinci Resolve or CapCut is an advantage

Good understanding of food styling, lighting, and composition for food photography and videography

Strong knowledge of short-form video formats and current social media trends

Good communication and project management skills, able to coordinate with different teams and meet deadlines

Able to work independently and collaboratively in a fast-paced environment

Willing to be placed in Meruya, West Jakarta

At TOMA Group, we embody the essence of comfort and happiness through our premium F&B brands. We are a team of dedicated chefs and bartenders, committed to elevating the F&B lifestyle experience. Beyond offering exquisite food and beverages, we design our restaurants to be sanctuaries of comfort and happiness.

Our unique brand concepts are carefully crafted to suit the needs, preferences, and lifestyles of specific customer demographics. Every aspect of our establishments, from ambiance to atmosphere, is meticulously tailored to provide an exceptional dining and drinking experience. We understand that the right setting enhances flavors and creates lasting memories

At TOMA Group, we embody the essence of comfort and happiness through our premium F&B brands. We are a team of dedicated chefs and bartenders, committed to elevating the F&B lifestyle experience. Beyond offering exquisite food and beverages, we design our restaurants to be sanctuaries of comfort and happiness.

Our unique brand concepts are carefully crafted to suit the needs, preferences, and lifestyles of specific customer demographics. Every aspect of our establishments, from ambiance to atmosphere, is meticulously tailored to provide an exceptional dining and drinking experience. We understand that the right setting enhances flavors and creates lasting memories

Hirer responsiveness Salary match Number of applicants

Restaurants & Cafes (Full Service) 101-1,000 employees