Social Media & Content Specialist

PT. Seilera Berkah Kulina; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT. Seilera Berkah Kulina seeks a seasoned Social Media Manager to lead the brand’s online presence. You’ll craft monthly content plans, produce engaging posts, and maintain a consistent voice across feeds, stories, and reels.

You will also shoot/edit content, write captions, manage comments, and support campaigns while tracking performance and adapting to trends in the F&B space.

Qualifications

• Bachelor’s degree in Marketing, Communications, Media or related field.
• Minimum 3 years experience in social media, digital marketing or content creation.
• Ability to shoot and edit independently.
• Proficiency with Premiere Pro/CapCut and Canva/Adobe Photoshop.
• Understanding of algorithms and trends; able to analyze social media metrics.
• Strong visual taste, storytelling, and copywriting skills.
• Work quickly with deadlines; interest in F&B industry.
• WFO at Meruya, West Jakarta; portfolio of social media videos and designs required.

Responsibilities

• Operate and manage the brand’s social media accounts.
• Schedule and publish daily/weekly content (feeds, stories, reels).
• Maintain brand tone and visual identity across platforms.
• Create monthly editorial plans and content calendars.
• Develop content including graphic design, video, product shoots.
• Write engaging captions reflecting the brand’s voice.
• Craft CTAs to drive interaction and conversion.
• Respond to comments, DMs, mentions; manage online reputation.
• Prepare materials and assist in promotional campaigns and launches.
• Coordinate with marketing to ensure campaign consistency.
• Analyze content performance and create monthly reports with insights.
• Stay updated on trends to adjust strategies.

Skills

Social media strategy

Content creation

Video editing

Graphic design

Copywriting

Analytics

Deadline driven

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, Media or related field

Tools

Premiere Pro

CapCut

Canva

Adobe Photoshop

Job description

Operate and manage the brand’s social media accounts

Schedule and publish daily/weekly content (feeds, stories, reels, etc)

Maintain consistent brand tone and visual identity across all platforms

Content Planning & Production

Create monthly editorial plans and content calendars

Develop and create creative content for all platforms (including graphic design, video, product shoot)

Write engaging captions that reflect the brand’s voice

Craft compelling call-to-actions that drive interaction and conversion

Engagement & Community Management

Respond to comments, DMs, mentions, and engage actively with followers

Monitor and manage the brand’s online reputation

Campaign Support & Activation

Prepare materials and assist in executing promotional campaigns, product launches, events, or collaborations

Coordinate with the marketing team to ensure campaign consistency across all digital channels

Monitoring & Reporting

Analyze content performance (reach, engagement, growth, conversions)

Create monthly performance reports with insights and improvement suggestions

Stay updated with social media trends and algorithm changes to adjust strategies

Requirements :

Bachelor’s degree in Marketing, Communications, Media or a related field

Minimum 3 years experience in social media, digital marketing or content creation

Must be able to shoot and edit independently

Proficient with tools like Premiere Pro/CapCut and Canva/Adobe Photoshop

Understanding algorithms and trends & Able to analyze social media metric

Have a great taste at visual aesthetic

Strong visual, storytelling, and copywriting skills

Accustomed to working quickly with deadlines

Experienced and interested in the F&B industry

Able to WFO at Meruya, West Jakarta

A portfolio of social media videos and designs (A Must)

Seilera is an F&B brand established in 2019, currently operating 2 outlets in Bintaro and BSD. In addition to the restaurant, we also have retail and B2B business, where retail products are currently available in several modern markets. We specialized in Se’i, Indonesian smoked meat from Kupang, Timor Island, East Nusa Tenggara.

Seilera has been featured in many publications such as Harian Kompas, Detikfood, Qraved, and several culinary TV programs.

In term of our people, we recruit and develop our people and empowering them to perform and think to strive excellence. We always emphasize our people to work with integrity, not just doing things right but doing the right thing.

Seilera is an F&B brand established in 2019, currently operating 2 outlets in Bintaro and BSD. In addition to the restaurant, we also have retail and B2B business, where retail products are currently available in several modern markets. We specialized in Se’i, Indonesian smoked meat from Kupang, Timor Island, East Nusa Tenggara.

Seilera has been featured in many publications such as Harian Kompas, Detikfood, Qraved, and several culinary TV programs.

In term of our people, we recruit and develop our people and empowering them to perform and think to strive excellence. We always emphasize our people to work with integrity, not just doing things right but doing the right thing.