Community & Activation Manager

Lemonilo; Jakarta Pusat; Sur place; IDR 360 000 000 - 540 000 000; Plein temps

Résumé du poste

Lemonilo is seeking a Community & Activation Manager to grow our Health & Wellness presence by building partnerships, nurturing communities, and delivering engaging brand activations. You will lead online and offline initiatives, collaborate with Brand, PR, Digital, and Sales, and define KPIs to measure reach, engagement, and conversion.

Fluent Bahasa Indonesia and English are required; 8+ years in community, partnerships, or activation roles and a Bachelor’s degree preferred.

Qualifications

• Bachelor's degree required; 8+ years in community/activation roles.
• Proven track record delivering high-impact partnerships and activations.
• Strong networks in health, wellness, lifestyle sectors.

Responsabilités

• Identify brands, communities, and event organizers for partnerships.
• Lead online and offline community activation initiatives.
• Collaborate with Brand, PR, Digital, and Sales teams to amplify initiatives.
• Set KPIs and measure activation impact for optimization.

Connaissances

Community building

Partnerships

Activation design

Stakeholder management

Influencer collaboration

Formation

Bachelor's degree

Description du poste

As a Community & Activation Manager, you will play a key role in expanding Lemonilo’s presence within the Health & Wellness space by building meaningful partnerships, growing engaged communities, and creating impactful brand activations. You will connect Lemonilo with relevant brands, communities, institutions, and consumers while turning these relationships into measurable opportunities for brand growth and engagement.

What will you do?

Partnership & Sponsorship Management

• Identify, approach, and build partnerships with brands, communities, institutions, and event organizers aligned with Lemonilo’s Health & Wellness positioning.
• Develop and manage sponsorship opportunities across relevant areas such as sports, wellness, culinary, parenting, and lifestyle.
• Lead partnership discussions and negotiations, from initial outreach and deal structuring to execution and post-activity evaluation.
• Build and maintain a strong partnership pipeline to create sustainable opportunities for brand exposure and engagement.

Community Building & Activation

• Lead online and offline community activation initiatives to build an engaged and loyal Lemonilo customer base.
• Develop community ambassador programs involving influencers, micro-KOLs, and loyal customers to drive word-of-mouth, advocacy, and UGC.
• Plan, execute, and evaluate brand activations such as fitness events, sports communities, health talks, and other relevant consumer experiences.
• Collaborate with Marketing Communication and Digital Marketing teams to amplify community initiatives across relevant channels.

Cross-Functional Collaboration

• Work closely with Brand, PR, Digital, and Sales, Supply Chain teams to ensure partnership and community activities support overall marketing and business objectives.
• Align activation initiatives with key campaigns (product launches, seasonal campaigns, etc.)

Data & Impact Measurement

• Set clear KPIs for each activation and partnership (reach, attendees, engagement, lead generation, brand uplift).
• Track and analyze impact, and optimize for continuous improvement (cost per acquisition in attendees, sales - if any)

Team Leadership & Strategic Ownership

• Lead, coach, and develop the Community & Activation team, setting clear objectives, priorities, and performance expectations.
• Own the overall Community & Activation strategy and roadmap, translating Lemonilo’s brand and business objectives into impactful programs and initiatives.
• Prioritize resources, budgets, and team capacity across multiple initiatives to maximize business and brand impact.

What’s you must have>

• Community First Mindset: Ability to build genuine relationships with community leaders, ambassadors, and end users—not just transactional partnerships.
• DOING EXERCISE/SPORT ACTIVITY REGULARLY! - keeping in loop with current sport and community trends to keep Lemonilo presence in the audience afloat. She/He must be in a great shape as a proof of fitness commitment
• Strategic Partnership Mapping: Ability to identify and pursue high-impact partners who amplify the healthy lifestyle narrative—think gyms, tennis/padel courts, nutritionists, wellness apps, family communities, and mom groups.
• Win-Win Negotiation: Skilled at structuring mutually beneficial deals where Lemonilo gets premium visibility and credibility in relevant spaces
• Trend Spotting: Ability to spot emerging trends in health, fitness, and wellness—and quickly translate them into partnership or activation opportunities. This person should have be “Social Butterfly” attitude

What are we looking for?

• Have 8+ years experience in community, partnerships, activation, or sponsorship roles - preferably in FMCG, health/wellness, lifestyle, or agency side.
• Show a proven track record in delivering high-impact partnerships and brand activations with measurable results.
• Possess strong networks within health, wellness, family, or lifestyle sectors.
• Demonstrate creativity and agility in activation design, able to pivot quickly and think outside the box.
• Show excellent stakeholder management—confident dealing with C-level partners, brand teams, and external collaborators.
• Have experience working with data/insights for campaign optimization and reporting
• Fluent in Bahasa Indonesia (casual and formal) and English for broader collaboration.
• Values alignment—passion for health, wellness, and Lemonilo’s mission (Menuju Generasi Hebat)
• Bachelor graduate from any major

About Lemonilo

Since 2016, Lemonilo is a well-known leading health and wellness CPG (Consumer Packaged Goods) brand in Indonesia with a mission to make healthy living accessible through affordable, great-tasting products made with high standards and free from 100+ potentially harmful ingredients. Our products are distributed across more than 20,000 stores nationwide. We are growing fast and invite talents to build, learn, and create real impact at scale in a purpose-driven organization.

As a company, Lemonilo is also deeply committed to equity, inclusion, and diversity. We welcome all qualified applicants and consider them for employment regardless of gender, race, ethnicity, color, disability, political opinion, sexual orientation, age, religion, health status, or any other status protected by applicable law.