Brand Activation Specialist

Sun Life; Indonesia; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Sun Life Indonesia is seeking a Brand Activation Specialist to develop and execute impactful brand activations across events, sponsorships, and experiential campaigns. You will coordinate end-to-end planning, production, and post-event evaluation while managing budgets and vendor relationships.

The role requires strong knowledge of brand activation, event management, and creative content production, with 3+ years of relevant experience.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Event Management, Design or related field.
• Minimum three years of relevant experience in brand activation, experiential marketing, event management, sponsorship, integrated marketing, design or agency account management.
• Experience in a corporate, agency or financial-services environment is preferred.

Responsibilities

• Develop and execute end-to-end brand activations, including corporate events, exhibitions and sponsorships.
• Coordinate creative briefs, review concepts and manage vendor deliverables.
• Prepare cost estimates, budgets, purchase orders and post-event reports.
• Oversee on-site activation execution, attendee experience and compliance.
• Collaborate with internal stakeholders and regional teams to ensure brand consistency.
• Monitor activation performance, collect insights and provide recommendations for future programs.

Skills

Brand activation

Experiential marketing

Event planning

Sponsorships

Campaign execution

Creative concepts

Budget management

Vendor management

Project management

Communication

Education

Bachelor’s degree in Marketing/Communications/Business/Event Management/Design

Tools

Adobe Creative Suite

After Effects

Premiere Pro

Job description

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

The Brand Activation Specialist supports the development and execution of Sun Life Indonesia’s brand activation strategy through impactful events, sponsorships, experiential campaigns, customer engagement programs and creative projects. The role coordinates end-to-end activation planning, creative production, agency and vendor management, budget administration, on-site execution and post-event evaluation to deliver consistent, relevant and measurable brand experiences.

• Strong knowledge of brand activation, experiential marketing, event planning, sponsorships and integrated campaign execution.
• Ability to develop creative concepts and translate brand strategy into engaging customer experiences, visual designs, motion graphics and video content.
• Proficiency in relevant visual design and video-editing tools.
• Strong project-management skills, including the ability to manage timelines, work plans, checklists, risks and multiple deadlines.
• Experience preparing creative briefs, reviewing concepts and providing constructive feedback to agencies, production houses and design vendors.
• Strong agency and vendor-management skills, including proposal and quotation review, production monitoring and quality control.
• Strong spreadsheet skills for cost estimates, budget tracking, purchase orders, invoice validation and reconciliation.
• Good understanding of composition, typography, colour, visual storytelling and customer experience.
• Strong communication and presentation skills in Bahasa Indonesia and business English.
• Good awareness of brand guidelines, regulatory requirements, approval processes and event-safety procedures.
• Bachelor’s degree in Marketing, Communications, Business, Event Management, Design or a related field.
• Minimum three years of relevant experience in brand activation, experiential marketing, event management, sponsorship, integrated marketing, design or agency account management.
• Experience in a corporate, agency or financial-services environment is preferred.
• Hands-on experience managing vendors, budgets and on-site event execution.
• Demonstrated practical experience creating and adapting visual designs, motion graphics and video content using design and video-editing tools.
• Ability to manage varied, time-sensitive and interdependent projects while balancing customer experience, brand, cost, timing and compliance requirements.
• Willingness to travel approximately 10 to 20 percent of working time, depending on the annual activation calendar and event locations.
• Plan and execute end-to-end brand activations, including corporate events, customer engagement programs, exhibitions, sponsorships, community initiatives and experiential campaigns.
• Develop project timelines, work plans, execution requirements and operational checklists.
• Create and adapt visual designs, motion graphics and video content using relevant design and video-editing tools.
• Prepare creative and production briefs, review concepts and quotations, coordinate deliverables and monitor production quality.
• Develop activation concepts and customer journeys, including booth experiences, engagement mechanics, merchandise, branded materials and supporting communications.
• Coordinate project requirements, approvals and dependencies with internal stakeholders, distribution channels, business teams and regional counterparts.
• Manage creative agencies, production houses, event organizers, venues, merchandise suppliers and other external vendors.
• Support budget administration by preparing cost estimates, processing purchasing documents, validating invoices, tracking spending and reconciling vendor records.
• Oversee venue readiness, schedules, manpower coordination, risk preparedness, brand compliance and on-site implementation.
• Monitor attendance, leads, engagement, brand exposure and stakeholder feedback, where applicable.
• Prepare post-event reports with results, insights and recommendations to improve future activations.

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.