Chief Marketing Officer (CMO)

IBMC; Mengwi; On-site; IDR 1,605,709,000 - 2,319,358,000; Full time

Benefits offered by this job

Competitive salary and benefits package

Work visa sponsorship

Profit sharing and performance-based incentives

Opportunities for professional development

Job summary

A fast-growing fintech holding group is seeking a Chief Marketing Officer (CMO) to lead the global marketing and revenue strategy. The successful candidate will be responsible for executing the go-to-market strategy, building effective sales teams, and developing a premium brand in the financial sector. Required qualifications include at least 5 years in a leadership role within fintech or SaaS, with strong experience in B2B and B2C marketing. This position offers competitive salary, benefits, and opportunities for professional growth in Bali.

Qualifications

• Minimum 5 years in a leadership role in fintech, SaaS, or financial services.
• Experience in building and scaling integrated sales and marketing teams.
• Proven record in negotiating large, complex institutional deals.

Responsibilities

• Own and execute the global go-to-market and revenue strategy.
• Develop and protect a premium global brand.
• Lead product marketing for new launches.
• Build and manage strategic partnerships.
• Build, mentor, and lead high-performing teams.

Skills

B2B marketing

B2C marketing

Leadership

Sales strategy

Stakeholder management

Negotiation

Team building

Relocation to Bali

Education

MBA or equivalent

Tools

CRM (Salesforce)

Marketing automation

Job description

Our client is a fast-growing fintech holding group delivering cutting-edge trading technology and data infrastructure to global institutional clients. The company powers a portfolio of ventures across the B2B and B2C spectrum from custom trading platforms to high-performance SaaS products and financial analytics tools.

The Chief Marketing Officer (CMO) is responsible for developing and executing the company’s global go-to-market and revenue strategy. You will lead the marketing, sales, and growth functions across the entire ecosystem aligning brand, messaging, sales execution, and customer success into a high-performing commercial engine. This role requires deep experience in both B2B and B2C marketing, a strategic mindset, and a strong grasp of financial industry client expectations.

Key Responsibilities

1. Commercial & Revenue Leadership

• Own and execute the global go-to-market and revenue strategy across all business lines.
• Build and scale an integrated sales organization targeting institutional clients (hedge funds, brokers, prop firms, financial service providers).
• Define and manage revenue forecasting, pipeline management, CAC/LTV models, and growth KPIs across ventures.
• Personally lead enterprise and strategic deals, including long sales cycles, contract structuring, and high-value negotiations.
• Establish pricing, packaging, and monetization frameworks for SaaS, enterprise services, and licensing models.

2. Marketing & Brand Strategy

• Develop and protect a premium global brand aligned with institutional trust, performance, and technological excellence.
• Own end-to-end full-funnel marketing strategy: awareness, demand generation, conversion, retention, and expansion.
• Lead digital, content, performance, product, and brand marketing initiatives across B2B and B2C channels.
• Oversee the creation of high-impact narratives, thought leadership, and sales collateral that simplify complex financial technology.
• Ensure consistent messaging across all products, regions, and customer segments.

3. Product & Growth Marketing

• Lead product marketing for new launches and existing products, including positioning, ICP definition, and value articulation.
• Partner closely with Product, Engineering, and Data teams to align market demand with roadmap priorities.
• Drive adoption, usage, and retention strategies across SaaS and B2C products.
• Implement data-driven experimentation frameworks to continuously optimize acquisition and conversion.

4. Partnerships & Ecosystem Development

• Build and manage strategic partnerships, including channel partners, co-marketing agreements, integrations, and licensing deals.
• Develop alliances with technology providers, brokers, liquidity providers, and fintech platforms.
• Identify new distribution channels and ecosystem opportunities that accelerate scale.

5. Leadership, Governance & Collaboration

• Build, mentor, and lead high-performing marketing, sales, and growth teams across regions.
• Define team structure, hiring plans, performance metrics, and incentive models.
• Collaborate closely with the Office of CEOs and executive team on company strategy, fundraising narratives, and investor materials.
• Represent the company externally with clients, partners, and at industry events

KPI

• Revenue growth and market expansion across all ventures
• Enterprise deal velocity, win rate, and average contract value
• Brand positioning and credibility within institutional finance
• Sales and marketing efficiency (CAC, pipeline quality, conversion rates)
• Successful product launches and adoption metrics

Qualifications

• Minimum 5 years in a leadership role as a CRO, CMO, or VP of Sales/Marketing in fintech, SaaS, or a financial services-oriented company.
• Demonstrated experience in building and scaling integrated sales and marketing teams.
• Expertise in both B2B enterprise sales and B2C product marketing, preferably in a tech or finance environment.
• Proven track record in negotiating large, complex institutional deals.
• Strategic thinker with operational execution strengths and strong stakeholder management skills.
• Experience working in or willingness to relocate to Bali is preferred.

Benefits

• Competitive salary and benefits package.
• Work visa sponsorship for the successful candidate.
• The opportunity to live and work in one of the world's most desirable locations.
• A pivotal role in the growth and success of a dynamic fintech group.
• Profit sharing and performance-based incentives.
• Collaborative and supportive work environment where your ideas are valued.
• Opportunities for professional development and career advancement.