Channel Sales Manager

Anker Innovations; Jakarta Pusat; On-site; IDR 180,000,000 - 240,000,000; Full time

Job summary

Anker Innovations is seeking a Mum & Baby Sales Manager to drive market expansion in Indonesia. You will lead relationships with key retail chains, distributors, and stores, expanding coverage across modern and traditional trade while hitting ambitious sales targets.

You should have 5+ years of sales experience in mum & baby or FMCG in Indonesia, and strong market knowledge with established partnerships. Travel within Indonesia (40-50%) is required.

Qualifications

• 5+ years of sales experience in mum & baby, FMCG or consumer goods in Indonesia.
• Fluent in Bahasa Indonesia and English (written and spoken).
• Strong relationships with key retail partners and distributors are a plus.

Responsibilities

• Develop and nurture relationships with mum & baby retail chains, distributors, and stores across Indonesia.
• Identify and convert new sales opportunities, expanding channel coverage in modern retail and traditional trade.
• Achieve quarterly and annual sales targets through data-driven strategies.
• Negotiate terms, listings, and promotional calendars with retail partners.
• Monitor market trends, pricing, and consumer preferences; provide insights to product/marketing teams.
• Track category performance and sub-segments (feeding, diapering, nursery, travel gear).
• Manage PSI to maintain stock levels; coordinate with supply chain for timely delivery.

Skills

Sales experience

Mum & Baby

Account management

Forecasting

Market knowledge

Travel readiness

Education

Bachelor's degree in Business/Marketing

Job description

We are seeking a results-driven Mum & Baby Sales Manager to lead our market expansion in Indonesia. This role will be responsible for driving sales growth, building channel partnerships, and strengthening our brand presence across Indonesia's fast-growing mum & baby retail landscape.

Indonesia is the largest market in Southeast Asia with a high birth rate and rapidly expanding middle class — presenting a significant opportunity for mum & baby brands. We are looking for someone with deep local market knowledge and established relationships with key retail partners.

What You'll Do

• Develop and nurture long-term relationships with key mum & baby retail chains, distributors, and independent stores across Indonesia
• Identify and convert new sales opportunities, expanding channel coverage in both modern retail and traditional trade
• Consistently achieve and exceed quarterly and annual sales targets through data-driven strategies
• Negotiate trading terms, listing agreements, and promotional calendars with retail partners
• Monitor and analyze market trends, competitor activities, pricing strategies, and consumer preferences
• Provide actionable insights to product and marketing teams
• Track category performance and emerging sub-segments (feeding, diapering, nursery, )travel gear, etc.

Inventory & PSI Management

• Implement effective PSI (Purchase-Sales-Inventory) management to maintain optimal stock levels
• Utilize sales data and demand forecasting to optimize replenishment cycles
• Coordinate with supply chain and logistics teams for timely delivery

Product Expertise

• Maintain deep product knowledge across the mum & baby portfolio
• Conduct product training sessions for retail staff and distributor sales teams
• Serve as the go-to product expert for clients

Retail Excellence & Brand Visibility

• Conduct regular store visits, ensuring excellent in-store execution and planogram compliance
• Manage POSM deployment (displays, posters, brochures, shelf talkers)
• Execute in-store activations, demo events, and promotional campaigns

What We're Looking For

• 5+ years of sales experience, preferably in mum & baby, FMCG, or consumer goods in Indonesia
• Strong understanding of the Indonesian mum & baby retail landscape
• Demonstrated track record of managing key accounts and achieving growth targets
• PSI management, demand forecasting, or category management experience highly valued
• Fluent in Bahasa Indonesia and English (written and spoken)Bachelor's degree in Business, Marketing, or related field
• Self-motivated, able to work independently and collaboratively
• Willingness to travel within Indonesia (40-50%)

Nice to Have

• Established relationships with key Indonesian mum & baby retailers (Mothercare Indonesia, Babyshop, Lilla, Sonobebe, Babywise, Suzanna, etc.)
• Experience with e-commerce platforms (Tokopedia, Shopee, Lazada) in the mum & baby category
• Understanding of BPOM and SNI regulatory requirements for baby products
• Experience launching new brands or product lines in Indonesia