Category Manager, Special Projects (Travel) - TikTok Local Services

TIKTOK PTE LTD (TIKTOK); Jakarta Pusat; On-site; IDR 500,000,000 - 700,000,000; Full time

Job summary

TikTok Local Services is seeking a Category Manager for Special Projects (Travel) in Jakarta. You will lead data-driven creator campaigns, manage end-to-end project delivery, and align multiple teams to boost GMV and creator activity within a fast-paced environment.

The role emphasizes strategic design and execution, with a focus on measurable impact and resilient adaptability in a dynamic affiliate/e-commerce landscape.

Qualifications

• Minimum 4 years of experience managing end-to-end campaigns.
• Strong analytical thinking, business logic, and data interpretation.
• Good understanding of ecommerce and affiliate landscape.

Responsibilities

• Strategy development: Define data-driven campaign strategies grounded in GMV growth.
• Campaign design: Translate strategy into mechanics, incentives, and workflows.
• Execution management: Lead end-to-end delivery with cross-functional teams.
• Stakeholder alignment: Partner with BD, Affiliate, Strategy, and Creator teams.
• Performance optimization: Improve creator activeness and content supply.
• Performance analysis: Evaluate outcomes, identify drivers and gaps.
• Continuous improvement: Refine strategy based on data insights.

Skills

Campaign management

Analytical thinking

E-commerce knowledge

Stakeholder management

KOL experience

Job description

Category Manager, Special Projects (Travel) - TikTok Local Services

About the Team TikTok Local Services (TikTok GO) is a one-stop commerce solution that connects global users with local services through the creative use of TikTok POI (Points of Interest), short videos, LIVE, and search. It delivers valuable real-life experiences and inspires users to explore the world around them.

With the mission of "Discover great places, Empower local businesses" Local Services aims to be the most trusted platform to discover great places and connect local businesses. It helps communities engage with restaurants, hotels, and attractions, equips businesses with new ways to connect with customers and drive transactions, and combines innovative marketing and operational tools to support sustainable growth. The Category Special Projects PIC will manage and execute creator campaigns, special projects, and vertical initiatives to increase creator activity across all levels.

The goal is to boost content supply and improve GMV through well-designed, data-driven campaigns and effective creator matchmaking.

Key Responsibilities

• Strategy development: Define data-driven campaign strategies grounded in business context, creator segmentation, and GMV growth objectives
• Campaign design: Translate strategy into clear mechanics, incentive structures, and operational workflows to drive creator participation and performance
• Execution management: Lead end-to-end delivery of campaigns and special projects, ensuring high-quality rollout and cross-functional alignment
• Stakeholder alignment: Partner with BD, Affiliate, Strategy, and Creator Management teams to ensure cohesive execution and shared accountability
• Performance optimization: Drive improvements in creator activeness, content supply, and GMV through structured campaign execution
• Performance analysis: Evaluate campaign outcomes, identify key performance drivers, gaps, and optimization levers
• Continuous improvement: Refine strategy, design, and execution frameworks based on data insights

Qualifications

• Minimum 4 years of experience managing end-to-end campaigns
• Strong analytical thinking, business logic, and data interpretation skills
• Good understanding of the e-commerce and affiliate industry landscape
• High ownership mindset with strong agility and execution capability
• Preferably experienced working with creators, influencers, or KOLs
• Able to thrive in a fast-paced and resilient in navigating ambiguity and shifting priorities