Category Development Bakery (Associate)

ASTRO; Cikoko; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

ASTRO in Indonesia seeks a Category Development (Bakery) specialist to drive end-to-end NPD and growth for Private Label Bakery products.

You will ideate, test, coordinate with vendors, manage packaging, and launch while coordinating with Supply Chain to ensure availability and minimize OOS. A Bachelor's degree and 1–2 years in category/product development are needed, with strong bakery knowledge and negotiation skills.

Qualifications

• Bachelor’s Degree in Business, Marketing, Accounting, Food Technology, or related fields.
• 1–2 years of experience in Category Management, Product Development, Brand Management, Trade Marketing, or similar roles.
• Experience in F&B, FMCG, Retail, Private Label, or Bakery-related categories preferred.
• Experience handling products from idea or sample stage through commercial launch would be a strong asset.
• Strong Bakery product knowledge and trend awareness.
• Strong interest in Bakery or Pastry products and market trends.
• Comfortable with both commercial analysis and hands-on execution.
• Commercially driven, ambitious, and proactive in moving projects forward.
• Strong communication, coordination, and negotiation skills.
• Adaptable in fast-paced, changing environments.

Responsibilities

• Manage end-to-end New Product Development (NPD) from ideation to launch.
• Support Growth NPD initiatives to grow the Bakery category.
• Coordinate with Supply Chain to maintain product availability and minimize OOS.
• Monitor Bakery trends, performance, and product scrap for improvements.
• Conduct product and sample evaluations, including weekly panel testing.
• Coordinate with vendors on samples, timelines, and requirements.
• Support vendor assessment and sourcing activities when needed.
• Work with teams on packaging development, design, and administrative requirements.
• Coordinate with trainers for product knowledge before rollout.
• Manage multiple projects with cross-functional stakeholders to stay on track.

Skills

NPD process

Vendor coordination

Cross-functional

Market trend analysis

Communication skills

Project management

Education

Bachelor's Degree in Business/Marketing/Accounting/Food Tech

Tools

MS Excel

Job description

ASTRO is Indonesia's quick commerce company that delivers groceries and essentials to your door within 15

minutes. Founded in 2021 by a group of seasoned e-commerce executives and is backed trusted international

investors, it is our mission to make people's lives simpler and easier by saving them time, energy, and money.

Just like real Astronauts that take off into outer space, Astro embodies the values of being fast, bold,

adventurous, and technologically advanced.

Interested in working for a company that pushes the boundaries and strives to be the best? Join us now to be a

part of this ground-breaking mission!

About this Position

As a Category Development (Bakery), you will play a key role in growing ASTRO's Private Label Food & Beverage business. You will support the end-to-end development and growth of Bakery products, from ideation,

testing, vendor coordination, and packaging through to launch. Work closely with cross-functional teams to

ensure product availability, smooth execution, and continuous improvement of category performance.

Job Description

As our Astronaut, your missions are:

• Manage end-to-end New Product Development (NPD), from ideation, product testing, vendor coordination, packaging, until launch.
• Support Growth NPD initiatives to help grow the Bakery category and overall business.
• Coordinate closely with Supply Chain to maintain product availability and minimize OOS.
• Monitor Bakery trends, product performance, and product scrap to identify improvement opportunities.
• Conduct product and sample evaluations, including weekly panel testing.
• Coordinate with vendors on product samples, timelines, product requirements, and negotiation.
• Support vendor assessment and sourcing activities when needed.
• Work with relevant teams on packaging development, design, and product administrative requirements.
• Coordinate with trainers to ensure proper product knowledge and handling before rollout.
• Manage multiple projects and cross-functional stakeholders to ensure each development process stays on track.

Requirements

In order to launch the missions successfully, you need to have:

• Bachelor’s Degree in Business, Marketing, Accounting, Food Technology, or other related fields.
• 1–2 years of experience in Category Management, Product Development, Brand Management, Trade Marketing, or similar roles.
• Experience in F&B, FMCG, Retail, Private Label, or Bakery-related categories is preferred.
• Experience handling products from idea or sample stage through commercial launch would be a strong
• Strong Bakery product knowledge and trend awareness are highly preferred.
• Strong interest in Bakery or Pastry products and able to keep up with market and consumer trends.
• Comfortable working with both commercial analysis and hands‑on execution.
• Commercially driven, ambitious, and proactive in pushing projects forward.
• Strong communication, coordination, and negotiation skills.
• Adaptable and comfortable working in a fast‑paced and changing environment.