Brand Strategy Lead — Growth & Identity

Tonton Clothing Indonesia; Jawa Barat; Hybrid; IDR 240,000,000 - 360,000,000; Full time

Benefits offered by this job

Hybrid work flexibility

Job summary

Our client in Depok and Jakarta is seeking a Brand Marketing Manager to lead brand strategy, drive campaigns, and ensure a cohesive brand voice across all touchpoints. You will define the brand's voice, visual identity, and messaging while working with product, sales, and creative teams to build a strong brand identity.

The role requires a deep understanding of consumer behavior, market trends, and effective marketing communications, with hybrid work flexibility in Depok/Jakarta.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years in brand management or marketing with proven campaigns.
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Excellent PM, communication, and interpersonal skills.
• Experience with cross-functional teams and external agencies.

Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness and market share.
• Oversee the creation of marketing campaigns, including advertising, PR, and social media initiatives.
• Manage brand messaging, ensuring consistency across all communication channels and marketing materials.
• Conduct market research and competitive analysis to identify opportunities and inform brand positioning.
• Collaborate with the creative team to develop visual identity elements and brand guidelines.

Skills

Brand strategy

Marketing principles

Consumer behavior

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

Our client is seeking an innovative and strategic Brand Marketing Manager to join their team in Depok . This role is crucial for developing and executing brand strategies that enhance market presence and drive consumer engagement. You will be responsible for defining the brand's voice, visual identity, and messaging across all touchpoints, ensuring a cohesive and compelling brand experience. This position requires a deep understanding of consumer behavior, market trends, and effective marketing communication techniques, working closely with product, sales, and creative teams to build a strong and resonant brand identity.

About the Role

Our client is seeking an innovative and strategic Brand Marketing Manager to join their team in Depok . This role is crucial for developing and executing brand strategies that enhance market presence and drive consumer engagement. You will be responsible for defining the brand's voice, visual identity, and messaging across all touchpoints, ensuring a cohesive and compelling brand experience. This position requires a deep understanding of consumer behavior, market trends, and effective marketing communication techniques, working closely with product, sales, and creative teams to build a strong and resonant brand identity.

Key Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness and market share.
• Oversee the creation of marketing campaigns, including advertising, public relations, and social media initiatives.
• Manage brand messaging, ensuring consistency across all communication channels and marketing materials.
• Conduct market research and competitive analysis to identify opportunities and inform brand positioning.
• Collaborate with the creative team to develop visual identity elements and brand guidelines.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 5+ years of experience in brand management or marketing, with a proven track record of successful brand campaigns.
• Strong understanding of brand strategy , marketing principles, and consumer behavior.
• Excellent project management, communication, and interpersonal skills.
• Experience working with cross-functional teams and external agencies.

Benefits

• Competitive salary and annual performance bonus.
• Comprehensive medical, dental, and vision coverage.
• Opportunities for career advancement and professional development.
• A collaborative and creative work environment in Depok .
• Hybrid work flexibility to balance professional and personal life.

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their dynamic marketing team in Jakarta . This pivotal role involves driving brand growth, developing and executing comprehensive marketing strategies, and ensuring strong market positioning for key brands. You will be instrumental in understanding consumer insights, market trends, and competitive landscapes to build compelling brand narratives and campaigns that resonate with our target audience. This is an exciting opportunity for a seasoned marketing professional to make a significant impact within a reputable organization that values creativity, data-driven decision-making, and collaborative success.

About the Role

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their dynamic marketing team in Jakarta . This pivotal role involves driving brand growth, developing and executing comprehensive marketing strategies, and ensuring strong market positioning for key brands. You will be instrumental in understanding consumer insights, market trends, and competitive landscapes to build compelling brand narratives and campaigns that resonate with our target audience. This is an exciting opportunity for a seasoned marketing professional to make a significant impact within a reputable organization that values creativity, data-driven decision-making, and collaborative success.

Key Responsibilities

• Develop and implement annual marketing plans, including advertising , promotions, and digital campaigns, to achieve brand objectives and sales targets.
• Conduct thorough market research and analysis to identify consumer needs, market trends, and competitive activities, translating insights into actionable brand strategies.
• Manage brand P&L, ensuring profitability and optimizing resource allocation for maximum ROI.
• Collaborate with cross-functional teams, including Sales, Product Development, and Supply Chain, to ensure cohesive brand execution across all touchpoints.
• Oversee the creation of marketing collateral, advertising materials, and digital content, ensuring brand