Brand Manager

PT Kartika Sari Indonesia; Kota Bandung; On-site; IDR 288,000,000 - 504,000,000; Full time

Benefits offered by this job

Health benefits

Career development

Performance incentives

Job summary

PT Kartika Sari Indonesia in Bandung, West Java, is seeking an experienced Brand Manager to own our brand strategy and drive growth across market segments. You will shape how our brand is perceived, ensure consistent messaging, manage identity guidelines, and collaborate with sales, product development, and digital marketing to deliver cohesive campaigns.

The role requires 5+ years in brand management or marketing leadership, a track record of measurable results, and strong analytical and

Qualifications

• 5+ years of professional experience in brand management or a similar marketing leadership role.
• Proven track record of developing and executing brand strategies that drive measurable business results.
• Strong understanding of brand positioning, differentiation, and consumer psychology.
• Excellent project management and organisational skills, with the ability to manage multiple initiatives.
• Proficiency in marketing analytics tools and data interpretation to inform strategic decisions.
• Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels.
• Creative thinking with analytical rigor, balancing innovation with commercial viability.
• Experience managing marketing budgets and demonstrating ROI accountability.
• Proficiency in digital marketing channels and awareness of emerging trends.
• Strong interpersonal skills and the ability to work collaboratively across departments.
• Preferred: Experience in consumer goods, retail or F&B would be advantageous.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with business objectives and market opportunities.
• Manage brand positioning, ensuring consistency across marketing channels and touchpoints.
• Oversee brand identity guidelines and ensure adherence across departments and external partners.
• Conduct market research and competitive analysis to identify brand opportunities and consumer insights.
• Create and execute integrated marketing campaigns that strengthen brand awareness and drive engagement.
• Collaborate with cross-functional teams including sales, product development, and digital marketing to deliver cohesive brand experiences.

Skills

Brand strategy

Brand management

Marketing analytics

Cross-functional collaboration

Communication & presentation

Job description

About the role
PT Kartika Sari Indonesia is seeking an experienced and strategic Brand Manager to join our Marketing team. This is a full-time position based in Bandung, West Java, where you will take ownership of our brand strategy and drive its growth across all market segments. As Brand Manager, you will be instrumental in shaping how our brand is perceived, positioning it competitively in the marketplace, and ensuring consistent brand messaging across all touchpoints. This role is pivotal to our commercial success and offers the opportunity to make a meaningful impact on our business trajectory.

Key responsibilities

Develop and implement comprehensive brand strategies that align with overall business objectives and market opportunities

Manage brand positioning, ensuring consistency across all marketing channels, communications, and customer touchpoints

Oversee brand identity guidelines and ensure adherence across all organisational departments and external partners

Conduct market research and competitive analysis to identify brand opportunities, threats, and consumer insights

Create and execute integrated marketing campaigns that strengthen brand awareness and drive customer engagement

Collaborate with cross-functional teams including sales, product development, and digital marketing to deliver cohesive brand experiences

What we're looking for

5+ years of professional experience in brand management or a similar marketing leadership role

Proven track record of successfully developing and executing brand strategies that have driven measurable business results

Strong understanding of brand positioning, differentiation, and consumer psychology

Excellent project management and organisational skills, with the ability to manage multiple initiatives simultaneously

Proficiency in marketing analytics tools and data interpretation to inform strategic decisions

Exceptional communication and presentation skills, with the ability to influence stakeholders at all levels

Creative thinking combined with analytical rigor, balancing innovation with commercial viability

Experience managing marketing budgets and demonstrating ROI accountability

Proficiency in digital marketing channels and awareness of emerging marketing trends and technologies

Strong interpersonal skills and the ability to work collaboratively across departments

Preferred: Experience in the consumer goods, retail or f&b would be advantageous

What we offer
PT Kartika Sari Indonesia is committed to supporting the professional development and wellbeing of our employees. We offer a competitive salary package commensurate with experience, along with comprehensive health and medical benefits. Our workplace culture values innovation, collaboration, and continuous learning, providing opportunities for career advancement and skills development. We maintain a supportive work environment that promotes work-life balance and recognises the contributions of our team members. Additionally, we provide performance-based incentives and the opportunity to work with a dynamic, talented team on meaningful brand-building initiatives.

About us
PT Kartika Sari Indonesia is a respected organisation operating in the Marketing & Communications sector with a focus on brand management excellence. We are dedicated to creating distinctive, compelling brands that resonate with consumers and drive business growth. Our company is built on values of integrity, creativity, and customer-centricity, fostering an environment where talented professionals can thrive and contribute to our success. Based in Bandung, West Java, we serve a diverse market and are committed to delivering outstanding results for our clients and stakeholders.