Brand Manager Innovation

App Group; Jakarta Pusat; On-site; IDR 200,000,000 - 320,000,000; Full time

Benefits offered by this job

Base salary + bonuses

Health/Dental/Vision insurance

Career development opportunities

Innovative and collaborative culture

Employee product discounts

Job summary

App Group in Jakarta is seeking an innovative Brand Manager to drive growth across key brands in a fast-paced FMCG environment. You will develop and execute comprehensive marketing strategies, translate consumer insights into campaigns, and ensure strong market positioning.

The role requires 5+ years in brand management, leadership of cross-functional teams, and proficiency in English and Bahasa Indonesia. You will collaborate with Sales, Product Development, and Supply Chain to deliver cohesive

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• Minimum of 5 years' progressive brand management experience in FMCG.
• Proven record of launching and growing brands with campaigns.
• Strong analytical skills to interpret market data.
• Excellent communication and English/Bahasa Indonesia skills.
• Experience leading external agencies.

Responsibilities

• Develop and implement annual marketing plans to meet brand objectives.
• Conduct market research and translate insights into brand strategies.
• Manage brand P&L for profitability and ROI.
• Collaborate with Sales, Product Development, and Supply Chain for cohesive execution.
• Oversee marketing collateral and digital content for brand consistency.
• Monitor brand performance and report to senior management.

Skills

Brand management

Marketing strategy

Leadership

Analytical skills

English proficiency

Bahasa Indonesia

Education

Bachelor's degree in Marketing or related field

Master's degree is a plus

Job description

Brand Manager - Jakarta

Our client, a leading player in the Fast-Moving Consumer Goods (FMCG) sector, is seeking an innovative and strategic Brand Manager to join their dynamic marketing team in Jakarta. This pivotal role involves driving brand growth, developing and executing comprehensive marketing strategies, and ensuring strong market positioning for key brands. You will be instrumental in understanding consumer insights, market trends, and competitive landscapes to build compelling brand narratives and campaigns that resonate with our target audience. This is an exciting opportunity for a seasoned marketing professional to make a significant impact within a reputable organization that values creativity, data-driven decision-making, and collaborative success.

Key Responsibilities

• Develop and implement annual marketing plans, including advertising, promotions, and digital campaigns, to achieve brand objectives and sales targets.
• Conduct thorough market research and analysis to identify consumer needs, market trends, and competitive activities, translating insights into actionable brand strategies.
• Manage brand P&L, ensuring profitability and optimizing resource allocation for maximum ROI.
• Collaborate with cross-functional teams, including Sales, Product Development, and Supply Chain, to ensure cohesive brand execution across all touchpoints.
• Oversee the creation of marketing collateral, advertising materials, and digital content, ensuring brand consistency and effectiveness.
• Monitor and report on brand performance metrics, providing regular updates and strategic recommendations to senior management.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is a plus.
• Minimum of 5 years of progressive experience in brand management, preferably within the FMCG industry.
• Proven track record of successfully launching and growing brands, with demonstrable campaign management experience.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent communication, presentation, and interpersonal skills, with proficiency in both Bahasa Indonesia and English.
• Demonstrated leadership capabilities and experience managing external agencies.

Benefits

• Competitive base salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance coverage.
• Opportunities for professional development and career advancement within a growing company.
• A dynamic and collaborative work environment with a focus on innovation.
• Employee discounts on company products.