Brand Strategy, Growth & Identity Lead

Tonton Clothing Indonesia; Jawa Barat; Hybrid; IDR 240,000,000 - 360,000,000; Full time

Benefits offered by this job

Hybrid work flexibility

Job summary

Our client in Depok and Jakarta is seeking a Brand Marketing Manager to lead brand strategy, drive campaigns, and ensure a cohesive brand voice across all touchpoints. You will define the brand's voice, visual identity, and messaging while working with product, sales, and creative teams to build a strong brand identity.

The role requires a deep understanding of consumer behavior, market trends, and effective marketing communications, with hybrid work flexibility in Depok/Jakarta.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field.
• 5+ years in brand management or marketing with proven campaigns.
• Strong understanding of brand strategy, marketing principles, and consumer behavior.
• Excellent PM, communication, and interpersonal skills.
• Experience with cross-functional teams and external agencies.

Responsibilities

• Develop and implement comprehensive brand strategies to increase brand awareness and market share.
• Oversee the creation of marketing campaigns, including advertising, PR, and social media initiatives.
• Manage brand messaging, ensuring consistency across all communication channels and marketing materials.
• Conduct market research and competitive analysis to identify opportunities and inform brand positioning.
• Collaborate with the creative team to develop visual identity elements and brand guidelines.

Skills

Brand strategy

Marketing principles

Consumer behavior

Project management

Communication

Cross-functional collaboration

Education

Bachelor's degree in Marketing

Job description

Our client in Depok and Jakarta is seeking a Brand Marketing Manager to lead brand strategy, drive campaigns, and ensure a cohesive brand voice across all touchpoints. You will define the brand's voice, visual identity, and messaging while working with product, sales, and creative teams to build a strong brand identity.

The role requires a deep understanding of consumer behavior, market trends, and effective marketing communications, with hybrid work flexibility in Depok/Jakarta.