Brand Strategy Lead - FMCG (Cereal & Snack)

COMBIPHAR Group; Jakarta Selatan; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Combiphar seeks a Brand Manager to develop and execute brand strategies for its FMCG portfolio, including Simba, Madurasa, and Air Mancur. You will steer brand positioning, run marketing campaigns, and collaborate with Sales to drive growth.

You will identify market opportunities, lead product development, and monitor performance and budgets, delivering measurable impact across the Indonesian market.

Qualifications

• Bachelor's Degree in Marketing, Business Management, or related fields.
• Minimum 5 years of experience in Brand Management, preferably in FMCG.
• Experience in handling brand strategy, marketing campaigns, and product development.
• Good understanding of consumer behavior, market trends, and competitor analysis.
• Experience in managing product launches and brand growth.
• Strong analytical, strategic thinking, and project management skills.
• Good communication, presentation, and leadership skills.
• Able to collaborate with cross-functional teams.

Responsibilities

• Develop and execute brand strategies for Combiphar's FMCG business (Simba, Madurasa and Air Mancur).
• Manage brand positioning, awareness, and marketing activities.
• Plan and execute marketing campaigns.
• Identify market opportunities through consumer insights and competitor analysis.
• Drive product innovation and new product launches.
• Monitor brand performance, sales growth, and marketing budgets.
• Collaborate with Sales and other departments to achieve business objectives.

Skills

Brand management

Marketing campaigns

Product development

Analytical thinking

Strategic thinking

Project management

Leadership

Communication

Cross-functional collaboration

Consumer behavior

Education

Bachelor's degree in Marketing/Business

Job description

Combiphar seeks a Brand Manager to develop and execute brand strategies for its FMCG portfolio, including Simba, Madurasa, and Air Mancur. You will steer brand positioning, run marketing campaigns, and collaborate with Sales to drive growth.

You will identify market opportunities, lead product development, and monitor performance and budgets, delivering measurable impact across the Indonesian market.