Brand Specialist

PT Diamulia Internusa; Tangerang Selatan; On-site; IDR 120,000,000 - 210,000,000; Full time

Benefits offered by this job

Competitive compensation

Health and wellness support

Career development

Job summary

PT Diamulia Internusa, based in South Tangerang, Banten, seeks a Brand Specialist to lead the planning and execution of comprehensive brand strategies. You will shape brand positioning, develop guidelines, and drive campaigns across multiple channels to engage customers and strengthen market presence.

The role requires a strategic mindset with hands-on execution, collaboration with marketing, sales, and product teams, and a focus on measurable brand outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3-5 years of professional experience in brand management, marketing, or a related role within a commercial or corporate environment.
• Strong understanding of brand strategy, brand positioning, and brand architecture principles.
• Proficiency in marketing and design tools with familiarity in Adobe Creative Suite or similar applications preferred.

Responsibilities

• Develop and execute integrated brand strategies that strengthen brand equity and market positioning.
• Create and manage brand guidelines, messaging frameworks, and visual identity standards across all touchpoints.
• Conduct market research and competitive analysis to identify opportunities and inform brand development decisions.
• Collaborate with cross-functional teams including marketing, sales, and product development to ensure consistent brand implementation.
• Monitor and analyse brand performance metrics, customer perception, and market trends to measure campaign effectiveness.
• Manage brand communications and content development for various marketing channels and campaigns.
• Oversee brand partnerships, sponsorships, and promotional activities that enhance brand visibility and reputation.
• Lead brand refresh initiatives and product launches to ensure successful market introduction and positioning.
• Provide recommendations and strategic insights to senior management on brand-related matters and market opportunities.

Skills

Brand strategy

Cross-functional collaboration

Market research

Campaign management

Digital marketing

Adobe Creative Suite

Data-driven decisions

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Tools

Adobe Creative Suite

Job description

About us

PT Diamulia Internusa is a dynamic and growing organisation dedicated to building strong, meaningful brand experiences that resonate with our diverse customer base. We are committed to innovation, excellence, and creating lasting value through strategic brand development and market leadership. Our team is passionate about delivering exceptional results and fostering a collaborative culture where creativity and strategic thinking thrive.

About the role

We are seeking a talented Brand Specialist to join our Marketing team at PT Diamulia Internusa. This is a full-time position based in South Tangerang, Banten, offering an exciting opportunity to shape and elevate our brand presence in the marketplace. As Brand Specialist, you will play a critical role in developing and implementing comprehensive brand strategies that align with our business objectives and drive customer engagement. This position requires a strategic mindset combined with hands-on execution capabilities, making it essential to the success of our marketing initiatives and overall brand positioning.

What you’ll be doing

• Develop and execute integrated brand strategies that strengthen brand equity and market positioning
• Create and manage brand guidelines, messaging frameworks, and visual identity standards across all touchpoints
• Conduct market research and competitive analysis to identify opportunities and inform brand development decisions
• Collaborate with cross-functional teams including marketing, sales, and product development to ensure consistent brand implementation
• Monitor and analyse brand performance metrics, customer perception, and market trends to measure campaign effectiveness
• Manage brand communications and content development for various marketing channels and campaigns
• Oversee brand partnerships, sponsorships, and promotional activities that enhance brand visibility and reputation
• Lead brand refresh initiatives and product launches to ensure successful market introduction and positioning
• Provide recommendations and strategic insights to senior management on brand-related matters and market opportunities

What we’re looking for

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
• 3-5 years of professional experience in brand management, marketing, or a related role within a commercial or corporate environment
• Strong understanding of brand strategy, brand positioning, and brand architecture principles
• Proven experience in developing brand campaigns and implementing brand strategies across multiple channels
• Excellent written and verbal communication skills in English and Indonesian, with the ability to articulate complex brand concepts clearly
• Proficiency in marketing and design tools, with familiarity in Adobe Creative Suite or similar applications preferred
• Strong analytical skills with experience using data and insights to inform brand decisions
• Creative thinking combined with strategic problem-solving abilities
• Ability to work collaboratively in a team environment and manage multiple projects simultaneously
• Attention to detail and a commitment to maintaining consistent brand quality across all initiatives
• Experience in digital marketing and social media brand management is advantageous

What we offer

PT Diamulia Internusa is committed to supporting the professional growth and wellbeing of our employees. We offer a competitive full-time employment package that includes opportunities for continuous learning and development within a supportive and collaborative workplace. Our team benefits from a dynamic work environment where innovation is encouraged and contributions are valued. We foster a culture of mutual respect and professional growth, with clear pathways for career advancement. Additionally, we provide competitive remuneration, health and wellness support, and a workplace that recognises and rewards exceptional performance and dedication to our brand mission.