BRAND MANAGER

PT Petgo Bastian; Jakarta Selatan; On-site; IDR 180,000,000 - 320,000,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Training programmes

Career progression

Flexible working arrangements

Job summary

PT Petgo Bastian in Jakarta Selatan is seeking a seasoned Brand Manager to lead brand strategy, identity, and messaging across all touchpoints. You will drive cohesive campaigns and collaborate with marketing, creative, and sales teams in a fast-paced environment.

The role requires at least five years in brand management, a solid understanding of consumer behavior, and the ability to turn insights into impactful campaigns.

Qualifications

• Minimum 5 years of experience in brand management or related marketing role.
• Strong understanding of brand positioning, consumer behavior, and market dynamics.
• Excellent project management and stakeholder communication skills.
• Fluency in Indonesian and English is essential.
• Experience with digital marketing platforms and social media strategy is desirable.

Responsibilities

• Develop and implement comprehensive brand strategies aligned with organizational goals.
• Manage brand positioning, messaging, and visual identity across channels.
• Conduct market research and competitive analysis to identify trends and opportunities.
• Oversee brand campaigns ensuring consistency and quality across deliverables.
• Collaborate with marketing, communications, creative, and sales teams for cohesive execution.
• Monitor brand performance metrics and provide quarterly insights to management.
• Develop and enforce brand guidelines across all communications.
• Lead development of brand partnerships and sponsorships to expand reach.
• Conduct brand audits and recommend evolution and improvements.
• Mentor junior team members in marketing and communications.

Skills

Brand management

Strategic thinking

Cross-functional collaboration

Education

Bachelor's in Marketing

Bachelor's in Communications

Bachelor's in Business

Job description

About us

PT Petgo Bastian is a dynamic and innovative organisation operating in the marketing and communications sector, specialising in brand management. We are committed to building strong, authentic brands that resonate with consumers and drive business growth. Our team is passionate about creativity, strategic thinking, and delivering exceptional results that make a meaningful impact in the marketplace.

About the role

We are seeking a talented and experienced Brand Manager to join our team in Jakarta Selatan, Jakarta Raya on a full-time basis. This is a strategic position that will play a crucial role in developing, managing, and enhancing our brand portfolio. As Brand Manager, you will be responsible for driving brand strategy, managing brand identity, and ensuring consistent messaging across all touchpoints. This role offers the opportunity to shape the future of our brands whilst working with a creative and collaborative team in a fast-paced environment.

Key responsibilities

Develop and implement comprehensive brand strategies that align with organisational objectives and market opportunities

Manage brand positioning, messaging, and visual identity across all marketing channels and customer touchpoints

Conduct market research and competitive analysis to identify trends, opportunities, and threats to the brand

Oversee the creation and execution of brand campaigns, ensuring consistency and quality across all deliverables

Collaborate with cross-functional teams including marketing, communications, creative, and sales to ensure cohesive brand execution

Monitor brand performance metrics and key performance indicators, providing regular reporting and insights to senior management

Manage brand guidelines and ensure compliance across all internal and external communications

Lead the development of brand partnerships and sponsorships that enhance brand value and market reach

Conduct brand audits and develop recommendations for brand evolution and improvement

Mentor and support junior team members in the marketing and communications function

What we’re looking for

Bachelor's degree in Marketing, Communications, Business, or a related field

Minimum 5 years of professional experience in brand management or a closely related marketing role

Proven track record of successfully developing and executing brand strategies that drive business results

Strong understanding of brand positioning, consumer behaviour, and market dynamics

Excellent project management skills with the ability to manage multiple initiatives simultaneously

Outstanding written and verbal communication skills with the ability to present to senior stakeholders

Proficiency in marketing analytics tools and data interpretation

Creative thinking combined with analytical and strategic problem-solving capabilities

Strong interpersonal skills and the ability to work effectively across departments

Fluency in Indonesian and English is essential

Experience with digital marketing platforms and social media strategy is highly desirable

Knowledge of the consumer goods or retail sector is advantageous

What we offer

At PT Petgo Bastian, we believe in investing in our employees and creating a workplace where talented individuals can thrive. We offer a competitive salary package commensurate with experience and qualifications. Our benefits include comprehensive health insurance coverage, professional development opportunities, and access to training programmes that support your career growth. We foster a collaborative and innovative work culture where your ideas are valued and your contributions are recognised. We provide flexible working arrangements where appropriate, and we are committed to maintaining a healthy work-life balance for all our team members. Additionally, we offer opportunities for career progression within a growing organisation, mentorship from experienced leaders, and the chance to work on impactful projects that make a real difference in the market.