Brand Growth Strategist

PT Diamulia Internusa; Tangerang Selatan; On-site; IDR 120,000,000 - 210,000,000; Full time

Benefits offered by this job

Competitive compensation

Health and wellness support

Career development

Job summary

PT Diamulia Internusa, based in South Tangerang, Banten, seeks a Brand Specialist to lead the planning and execution of comprehensive brand strategies. You will shape brand positioning, develop guidelines, and drive campaigns across multiple channels to engage customers and strengthen market presence.

The role requires a strategic mindset with hands-on execution, collaboration with marketing, sales, and product teams, and a focus on measurable brand outcomes.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
• 3-5 years of professional experience in brand management, marketing, or a related role within a commercial or corporate environment.
• Strong understanding of brand strategy, brand positioning, and brand architecture principles.
• Proficiency in marketing and design tools with familiarity in Adobe Creative Suite or similar applications preferred.

Responsibilities

• Develop and execute integrated brand strategies that strengthen brand equity and market positioning.
• Create and manage brand guidelines, messaging frameworks, and visual identity standards across all touchpoints.
• Conduct market research and competitive analysis to identify opportunities and inform brand development decisions.
• Collaborate with cross-functional teams including marketing, sales, and product development to ensure consistent brand implementation.
• Monitor and analyse brand performance metrics, customer perception, and market trends to measure campaign effectiveness.
• Manage brand communications and content development for various marketing channels and campaigns.
• Oversee brand partnerships, sponsorships, and promotional activities that enhance brand visibility and reputation.
• Lead brand refresh initiatives and product launches to ensure successful market introduction and positioning.
• Provide recommendations and strategic insights to senior management on brand-related matters and market opportunities.

Skills

Brand strategy

Cross-functional collaboration

Market research

Campaign management

Digital marketing

Adobe Creative Suite

Data-driven decisions

Education

Bachelor’s degree in Marketing/Communications/Business Administration

Tools

Adobe Creative Suite

Job description

PT Diamulia Internusa, based in South Tangerang, Banten, seeks a Brand Specialist to lead the planning and execution of comprehensive brand strategies. You will shape brand positioning, develop guidelines, and drive campaigns across multiple channels to engage customers and strengthen market presence.

The role requires a strategic mindset with hands-on execution, collaboration with marketing, sales, and product teams, and a focus on measurable brand outcomes.