Brand Officer

PT Inti Berkat Jaya; Jakarta Utara; On-site; IDR 89,280,000 - 156,240,000; Full time

Job summary

PT Inti Berkat Jaya is seeking a marketing and branding professional to lead 360-degree initiatives for its F&B brands, including Hokee Hongkong Cafe, Colega, Lau Lim, and Breville Cafe. The role emphasizes creating cohesive brand identities and driving premium positioning.

The candidate will develop social media content plans, manage ad campaigns, monitor performance, and cultivate partnerships with KOLs and content creators to elevate brand visibility and engagement in the Jakarta market.

Qualifications

• Experience building brand identities for F&B brands.
• Proven ability to craft social media content plans.
• Strong network-building with KOLs and content creators.

Responsibilities

• Handle marketing and branding for F&B brands (Hokee Hongkong Cafe, Colega, Lau Lim, Breville Cafe).
• Grow superior and premium brand presence across 360 marketing, KOLs, digital and offline activations.
• Create and post social media content plans and uphold brand identity.
• Maintain social media advertisements and monitor ad performance.
• Build and maintain relationships with KOLs and content creators.
• Identify opportunities for partnerships and collaborations to enhance brand exposure.

Skills

Brand marketing

Social media

KOL collaboration

Job description

This position will be responsible for handling marketing and branding activities for our F&B businesses, including Hokee Hongkong Cafe, Colega, Lau Lim, and Breville Cafe. Please note that some of these restaurants serve non-halal food.

Grow superior & premium brand (360 marketing; KOL, digital activation, offline activation, collaboration & partnership, and perfect stores)

Create & post social media content plan & brand identity

Mantain social media advertisement

Monitor & evaluate social media performance including ads

Build & maintain relationships with KOLs and content creators

Identify & reach out opportunities for n