Brand Marketing Associate

Eclectique F&B Concepts; Indonesia; On-site; IDR 70,000,000 - 110,000,000; Full time

Benefits offered by this job

Multiple brands exposure

Mentorship from senior leadership

Brand launches involvement

Fast-growth environment

Job summary

Eclectique F&B Concepts is seeking a dynamic Brand Marketing Associate to drive growth across multiple brands. This role blends creativity, analytics, and hands-on execution to build strong brand identities and impact performance.

You will lead digital campaigns, coordinate content, and work with operations, chefs, and agencies to launch concepts and loyalty initiatives. This is a strategic marketing position, not just social media, with room to influence fast-growing brands.

Qualifications

• 1–3 years marketing experience (F&B preferred).
• Strong understanding of digital marketing platforms.
• Proficient in Excel/Google Sheets for data analysis.
• Creative mindset with structured thinking.
• Strong written and verbal communication skills.

Responsibilities

• Plan and execute marketing campaigns across Meta, Google, TikTok, and marketplace platforms.
• Coordinate photoshoots, content creation, and influencer collaborations.
• Develop monthly marketing calendars and promotional strategies.
• Manage event marketing for nightlife and dining concepts.
• Monitor KPIs: ROAS, campaign performance, footfall, AOV, conversion rates.
• Analyze Foodpanda, Grab, Deliveroo dashboards and marketplace analytics.
• Prepare weekly and monthly performance reports for leadership.
• Work closely with operations, chefs, bar teams, and external agencies.
• Support brand launches and new concept rollouts.
• Assist in loyalty program and digital asset development initiatives.

Skills

Digital marketing platforms

Data analysis with Excel/Sheets

Creative thinking

Written & verbal communication

Tools

Excel

Google Sheets

Job description

We are looking for a dynamic Brand Marketing Associate who thrives at the intersection of creativity, analytics, and execution. This role will support the growth of multiple F&B brands under Eclectique Concepts through digital marketing, performance tracking, and campaign execution.

This is not just a social media role - it is a strategic brand-building position.

Key Responsibilities Brand & Campaign Management

• Plan and execute marketing campaigns across Meta, Google, TikTok, and marketplace platforms
• Coordinate photoshoots, content creation, and influencer collaborations
• Develop monthly marketing calendars and promotional strategies
• Manage event marketing for nightlife and dining concepts
• Monitor KPIs: ROAS, campaign performance, footfall, AOV, conversion rates
• Analyze Foodpanda, Grab, Deliveroo dashboards and marketplace analytics
• Prepare weekly and monthly performance reports for leadership
• Work closely with operations, chefs, bar teams, and external agencies
• Support brand launches and new concept rollouts
• Assist in loyalty program and digital asset development initiatives

Requirements

• 1–3 years experience in marketing (F&B preferred but not mandatory)
• Strong understanding of digital marketing platforms
• Comfortable working with Excel/Google Sheets for data analysis
• Creative mindset with structured thinking
• Strong written and verbal communication skills

Preferred

• Experience in hospitality/nightlife marketing
• Basic graphic or Canva skills
• Understanding of paid ads and performance marketing

What We Offer

• Exposure to multiple F&B brands
• Direct mentorship under senior leadership
• Opportunity to work on brand launches and strategic growth initiatives
• Fast-growth environment with high ownership