Brand & Marketing Leader

PT Salam Sehat Indonesia; Jagakarsa; On-site; IDR 600,000,000 - 900,000,000; Full time

Job summary

IT's Buah in Jakarta seeks a Brand & Marketing Leader to design and execute holistic end-to-end marketing strategy, from large campaigns to team evaluation, building a meaningful brand while driving revenue growth. You will lead the marketing team, perform data-driven root-cause analysis, and optimize campaign performance across digital, social, and partnerships in a fast, agile environment.

The role requires 1+ year holistic marketing experience, a strong growth mindset, and deep alignment with

Responsibilities

• Lead the full marketing lifecycle to expand sales penetration.
• Perform root-cause analyses to improve campaign efficiency.
• Monitor KPIs across digital, social, and partnerships.
• Direct high-impact marketing initiatives in a fast-growing setting.
• Budget allocation for paid ads, social media, KOL, and community activities.

Job description

As Brand & Marketing Leader at IT's Buah, you are the primary driver in designing and executing holistic end-to-end marketing strategy from Big Campaign development to detailed team evaluation. This role focuses on building meaningful brand while functioning as a growth engine with direct impact on sales pipeline scale and company revenue growth. You are responsible for leading the team, conducting data-based problem analysis (root-cause analysis), and optimizing campaign performance in a fast and dynamic (agile) work environment.

Key responsibilities

• Master and manage the entire marketing lifecycle to support, expand, and accelerate commercial sales penetration
• Conduct sharp root-cause analysis continuously to solve complex market challenges and optimize campaign efficiency and performance
• Monitor, analyze, and take full responsibility for achieving key marketing KPIs across all marketing channels (digital, social, community, and partnerships)
• Lead, direct, and execute various high-impact marketing initiatives in a flexible, dynamic, and fast-growing business environment
• Manage marketing budget allocation (paid ads, social media, KOL, and community activities) efficiently to maintain alignment of marketing strategy with overall business objectives

About you

Minimum 1 year proven experience in holistic marketing. Experience in F&B or Wellness industry is highly preferred

Strong track record in aligning marketing strategy directly with business growth targets and sales

Deep analytical capability to quickly diagnose performance gaps and marketing ecosystem

High alignment with IT's Buah vision and mission in realizing affordable and impactful healthy lifestyle

Internalize and practice SEHAT values: Solution-Oriented, Empati, Honest (Integrity), Antusias, and Tumbuh

A-Player Mindset with professional work ethic, adaptability to change, and high execution orientation

Committed to continuous learning through internal development programs and active participation in health culture

About us

IT's Buah is committed to realizing an affordable and impactful healthy lifestyle (#SehatBerdampak).