Brand Marketing Manager

PT OMOTESANDO INDONESIA; Jakarta Utara; On-site; IDR 180,000,000 - 360,000,000; Full time

Job summary

PT Omotesando Indonesia, part of Allez Group, is seeking a Brand Marketing Manager to lead brand strategy, marketing initiatives, and campaigns across the group’s F&B concepts in Jakarta.

The ideal candidate has 4–5 years in brand or marketing management, with proven multi-brand experience, strong digital, partnerships, and activation skills, and the ability to translate business objectives into compelling marketing programs in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 4–5 years of brand/marketing management experience, preferably in F&B/hospitality.
• Experience managing multiple brands or concepts simultaneously.
• Strong understanding of brand strategy, consumer behavior, and integrated marketing.
• Experience in digital marketing, social media, partnerships, and brand activations.
• Strong leadership, project management, and stakeholder management skills.
• Creative, commercially minded, highly organized, and thrives in a fast-paced environment.

Responsibilities

• Develop and execute brand strategies and annual marketing plans across all F&B brands.
• Lead integrated campaigns, promotions, product launches, and brand activations.
• Ensure consistent brand positioning, identity, and communication across touchpoints.
• Drive digital marketing, social media, KOL, PR, and partnership initiatives.
• Collaborate with Operations and Culinary teams to translate objectives into marketing initiatives.
• Monitor campaign performance, customer insights, market trends, and competitors to optimize strategies.
• Manage marketing budgets, external agencies, creative partners, and internal team members.

Skills

Brand strategy

Marketing management

Digital marketing

Campaign management

Stakeholder management

Multi-brand experience

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

PT Omotesando Indonesia is part of Allez Group, a growing F&B and Hospitality group with a portfolio of restaurant brands, including The Cutler Prime Rib, Patty & Sons, ZODIAC, Ironiku, and Ask For Patty.

As our business continues to grow, we are looking for a Brand Marketing Manager to lead and strengthen brand strategy, marketing initiatives, and campaigns across the group.

Requirements

• Develop and execute brand strategies and annual marketing plans across all F&B brands.
• Lead integrated campaigns, promotions, product launches, and brand activations.
• Ensure consistent brand positioning, identity, and communication across all customer touchpoints.
• Drive digital marketing, social media, KOL, PR, and partnership initiatives.
• Work closely with Operations and Culinary teams to translate business objectives into effective marketing initiatives.
• Monitor campaign performance, customer insights, market trends, and competitors to optimize marketing strategies.
• Manage marketing budgets, external agencies, creative partners, and internal team members.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum 4–5 years of experience in brand or marketing management, preferably within F&B, hospitality, or lifestyle brands.
• Proven experience managing multiple brands or concepts simultaneously.
• Strong understanding of brand strategy, consumer behavior, and integrated marketing.
• Demonstrated experience in digital marketing, social media, partnerships, and brand activations.
• Strong leadership, project management, and stakeholder management skills.
• Creative, commercially minded, highly organized, and able to thrive in a fast-paced environment.