Marketing Manager

HANG TUAH; Jakarta Pusat; Hybrid; IDR 150,000,000 - 210,000,000; Full time

Job summary

HANG TUAH is seeking a Marketing Director to lead strategic marketing across our Jakarta and Tangerang restaurant network. You will design annual plans, oversee brand partnerships, and harmonize a multi-disciplinary team to deliver consistent, high-quality creative output.

You will work closely with key divisions to ensure campaigns are financially sound, integrated with daily operations, and data-driven, with a strong emphasis on stakeholder management and market insight.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related field.
• 4–5 years of experience in Marketing Communication, with 1–2 years in a leadership role (F&B preferred).
• Strong strategic thinking and proven experience in developing successful marketing campaigns.
• Excellent communication, leadership, and stakeholder management skills.
• Strong sense of visual branding and creative direction.
• Data-driven mindset with ability to analyze performance metrics.
• Willing to work mobile within Jakarta area and Tangerang.

Responsibilities

• Develop and execute comprehensive marketing strategies across all restaurant branches.
• Design, implement, and oversee an annual marketing plan within budget.
• Identify and manage brand partnerships, sponsorships, and collaborations.
• Lead, mentor, and align a multi-disciplinary marketing team.
• Collaborate with cross-functional divisions to ensure campaigns are financially sound and integrated.
• Oversee end-to-end omni-channel marketing campaigns.
• Monitor market trends and consumer behavior to identify new opportunities.
• Establish KPIs and provide reporting to optimize ROI.

Skills

Strategic thinking

Leadership

Communication

Stakeholder management

Branding & creative direction

Data-driven mindset

Attention to detail

Proactive & adaptable

Education

Bachelor’s degree in Marketing, Communication, Business, or related field

Job description

Responsibilities

• Strategic Leadership: Develop and execute comprehensive, forward-thinking marketing strategies that align with the company’s long-term vision and drive growth across all restaurant branches.
• Marketing Plan: Design, implement, and oversee a robust annual marketing plan, ensuring all initiatives are executed within budget and align with overarching business objectives.
• Brand Program & Collaborations: Identify, negotiate, and execute strategic brand partnerships, sponsorships, and collaborative programs to expand market reach and engage new customer segments.
• Team Harmonization: Lead, mentor, and unify a multi-disciplinary marketing department to ensure consistent messaging, seamless operations, and high-quality creative output.
• Cross-Functional Collaboration: Partner closely with key divisions to ensure that all marketing initiatives are financially sound, operationally executable, and seamlessly integrated into daily business activities.
• Campaign Management: Oversee the end-to-end execution of omni-channel marketing campaigns, from initial conceptualization to targeted deployment.
• Market Insight & Vision: Act as the brand's primary visionary by continuously analyzing market trends, consumer dining behaviors, and competitive landscapes to identify new opportunities.
• Performance Optimization, Report & Analysis: Establish and monitor clear KPIs, conducting comprehensive reporting and deep data analysis to measure campaign success, optimize engagement, and maximize overall return on investment.

Qualifications

• Bachelor’s degree in Marketing, Communication, Business, or related field
• Minimum 4–5 years of experience in Marketing Communication, with at least 1–2 years in a leadership/managerial role (preferably in F&B industry)
• Strong strategic thinking and proven experience in developing successful marketing campaigns
• Excellent communication, leadership, and stakeholder management skills
• Strong sense of visual, branding, and creative direction
• Data-driven mindset with the ability to analyze performance metrics and optimize campaigns
• Highly proactive, adaptable, and able to work in a fast-paced environment
• Strong attention to detail and commitment to high-quality output
• Willing to work mobile within Jakarta area and Tangerang