Head of Marketing

PT. Magnolia Tumbuh Bersama; Lumajang; On-site; IDR 350,000,000 - 700,000,000; Full time

Job summary

PT. Magnolia Tumbuh Bersama, an emerging Food & Beverage company, is seeking a Head of Marketing to lead all marketing activities in Malang and drive brand growth across concepts.

This full-time, on-site role partners with operations and sales to craft strategies that boost awareness, customer acquisition, and revenue. You'll oversee campaigns, market research, media relations, and mentoring of the marketing team, while shaping metrics and reporting to senior leadership.

Qualifications

• Strong strategic marketing skills, including Market Planning and Marketing Management, with experience leading brand growth in F&B or related industries.
• Ability to conduct and interpret Market Research to inform data-driven decisions, customer insights, and competitive positioning.
• Proven experience collaborating with Sales teams to align marketing initiatives with revenue targets and customer retention strategies.
• Public Relations skills to manage brand reputation, media relations, and community engagement activities.
• Demonstrated leadership experience, including team management, coaching, and cross-functional collaboration.
• Excellent communication skills in en_US and Bahasa Indonesia, both written and verbal.
• Strong analytical, budgeting, and project management abilities, with proficiency in digital marketing tools and social media platforms.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
• Experience in the restaurant or wider F&B sector is highly beneficial, with familiarity in building scalable, customer-centric brands.

Responsibilities

• Develop and execute comprehensive marketing campaigns across channels to boost brand awareness and customer acquisition.
• Coordinate market research initiatives to guide product positioning and competitive analysis.
• Collaborate with Operations and Sales to align marketing with revenue targets and retention strategies.
• Manage public relations, media relationships, and community engagement to protect brand reputation.
• Lead, mentor, and develop the marketing team; report campaign outcomes to senior leadership.

Skills

Market Planning

Marketing Management

Brand Growth

Market Research

Sales Alignment

Public Relations

Leadership

Budgets & Analytics

Digital Marketing Tools

Social Media Platforms

Education

Bachelor's degree in Marketing or related field

Tools

Social media platforms

Digital marketing tools

Job description

Company Description

PT. Magnolia Tumbuh Bersama is an emerging Food & Beverage company founded in 2023, focused on delivering exceptional dining experiences in the restaurant industry. The company is built on operational discipline and scalable brand development, aiming to grow sustainably while maintaining high service standards. Its key branch is located in Cianjur, West Java, where teams collaborate closely to build strong, customer-centered brands. Magnolia’s culture is anchored in CORE VALUES of Respect & Empathy, fostering a supportive and inclusive work environment for all team members.

Role Description

The Head of Marketing is a full-time, on-site role based in Malang, responsible for leading all marketing activities for PT. Magnolia Tumbuh Bersama. This role oversees the development and execution of marketing strategies that grow brand awareness, drive customer acquisition, and support sales performance for the company’s F&B concepts. Day-to-day responsibilities include planning and managing marketing campaigns, directing market research initiatives, coordinating promotional activities, and aligning marketing plans with business goals. The Head of Marketing collaborates closely with operations and sales teams, manages relationships with external partners and media, and ensures consistent brand messaging across all channels. This position also mentors and develops the marketing team, establishes performance metrics, and reports on campaign outcomes to senior leadership.

Qualifications

• Strong strategic marketing skills, including Market Planning and Marketing Management, with experience leading brand growth in F&B or related industries.
• Ability to conduct and interpret Market Research to inform data-driven decisions, customer insights, and competitive positioning.
• Proven experience collaborating with Sales teams to align marketing initiatives with revenue targets and customer retention strategies.
• Public Relations skills to manage brand reputation, media relations, and community engagement activities.
• Demonstrated leadership experience, including team management, coaching, and cross-functional collaboration.
• Excellent communication skills in en_US and Bahasa Indonesia, both written and verbal.
• Strong analytical, budgeting, and project management abilities, with proficiency in digital marketing tools and social media platforms.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced qualifications are an advantage.
• Experience in the restaurant or wider F&B sector is highly beneficial, with familiarity in building scalable, customer-centric brands.