Brand Marketing Manager

PT MAP AKTIF ADIPERKASA; Jakarta Pusat; On-site; IDR 600,000,000 - 1,200,000,000; Full time

Job summary

PT MAP AKTIF ADIPERKASA is seeking a Brand Manager to lead the marketing strategy, planning, and execution for multi-brand portfolios in Indonesia. You will drive growth by creating integrated programs that boost brand equity, engagement, traffic, and sales while aligning with company objectives.

As primary liaison to brand principals and cross-functional teams, you will manage annual plans, budgets, and ROI, while coordinating with agencies to deliver commercially effective campaigns across

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field required.
• Minimum 5-10+ years in Brand/Consumer/Retail/Commercial Marketing with at least 3 years in a leadership role.
• Proven track record delivering integrated marketing strategies and large campaigns.
• Experience managing global/international brands and principal relationships.
• Strong commercial acumen with ability to drive ROI and manage multi-billion marketing budgets.

Responsibilities

• Develop and execute annual marketing strategies, business plans, and campaign roadmaps aligned with sales, traffic, brand growth, and profitability targets.
• Serve as the primary liaison for brand principals and key stakeholders, leading business reviews and annual planning discussions.
• Lead planning and execution of integrated campaigns across digital, retail, CRM, social media, PR, partnerships, and activations to drive brand awareness and performance.
• Drive retail marketing initiatives including product launches, in-store activations, events, roadshows, and partnerships to increase traffic and sales.
• Oversee digital marketing activities including content strategy, social media, CRM, and influencer partnerships with consistent brand communication.
• Manage marketing budgets, forecasts, and resource allocation with focus on ROI and governance.

Skills

Brand Marketing

People leadership

Integrated campaigns

Budget management

Education

Bachelor’s degree in Marketing or related field

Job description

Brand Manager is responsible for leading the marketing strategy, planning, and execution for assigned Multi-Brand portfolios. The role drives business growth through integrated marketing initiatives that enhance brand equity, customer engagement, sales, and traffic while ensuring alignment with company objectives and principal expectations.

This position serves as the key liaison between brand principals, internal stakeholders, agencies, and cross-functional teams to deliver commercially effective marketing programs and maximize return on marketing investment.

Key Responsibilities

Develop and execute annual marketing strategies, business plans, and campaign roadmaps aligned with sales, traffic, brand growth, and profitability targets.

Serve as the primary liaison for brand principals and key stakeholders, leading business reviews, annual planning discussions, and ensuring alignment with brand guidelines and business objectives.

Lead the planning and execution of integrated marketing campaigns across digital, retail, CRM, social media, PR, partnerships, and consumer activations to drive brand awareness and commercial performance.

Drive retail marketing initiatives including product launches, in-store activations, events, roadshows, community engagement programs, and strategic partnerships to increase traffic, conversion, and sales.

Oversee digital marketing activities including content strategy, social media, influencer partnerships, CRM programs, and customer engagement initiatives while ensuring consistent brand communication across all channels.

Manage marketing budgets, forecasts, and resource allocation effectively, ensuring optimal ROI, spending efficiency, and compliance with company governance and financial controls.

Monitor and analyze campaign performance, sales results, customer engagement, traffic trends, and marketing ROI, providing actionable insights and recommendations to improve business performance.

Collaborate closely with Merchandising, Planning, Retail Operations, Finance, CRM, Procurement, Visual Merchandising, and external agencies to ensure seamless execution of marketing initiatives and business priorities.

Qualifications

Bachelor’s Degree from a reputable/top-tier university in Marketing, Business Administration, Communications, Economics, or a related field. An MBA or Master's Degree is a strong advantage.

Minimum 5-10+ years of experience in Brand Marketing, Consumer Marketing, Retail Marketing, or Commercial Marketing, with at least 3 years in a people leadership role managing high-performing teams.

Proven track record of leading integrated marketing strategies and large-scale campaigns that deliver measurable business growth, including sales, traffic, customer acquisition, and brand equity improvements.

Strong experience managing global/international brands and principal relationships, including annual business planning, budget negotiations, co-op marketing funds, and stakeholder management across regional and global teams.

Demonstrated commercial acumen with the ability to manage multi-billion marketing budgets, analyze business performance, drive ROI, and collaborate effectively with cross-functional teams including Merchandising, Retail Operations, Finance, CRM, and E-Commerce.

In spite of many hurdles such as the crisis of 1998, natural calamities, local and international threats, MAP has fostered the business through the years, always creating opportunities. In a short span of time, our retail network and brand portfolio has expanded to over 150 brands covering many segment – from sports to fashion; department stores to trendy cafes. We currently trade on a footage of more than 660,000 sqm covered by over 1,800 stores in prime retail locations throughout more than 60 cities in Indonesia.

Incorporated in 1995, MAP achieved phenomenal growth over the years culminating in its IPO in November 2004. Today, MAP is the leading lifestyle retailer in Indonesia with over 1,800 retail stores and a diversified portfolio that includes sports, fashion, department stores, kids, food & beverage and lifestyle products. Some of our iconic brands include Starbucks, Zara, Marks & Spencer, SOGO, SEIBU, Debenhams, Oshkosh B’ Gosh, Reebok, among many others. Listed on the Indonesia Stock Exchange, with over 22,000 employees, MAP was voted Fortune Indonesia's Most Admired Companies (Top 20) in 2012 and Forbes Indonesia's Top 40 Companies in 2011. Apart from retailing, MAP is also a leading distributor for sports, kids and lifestyle brands - including Wilson, Speedo, Converse, Mizuno, Diadora, Honma, TaylorMade, Adams Golf, Hasbro, Barbie,Thomas & Friends, among many others.

As a leading retailer in Indonesia, MAP carries over 150 world-class brands that covers many segment including:

Sports: Reebok, Converse, Puma, Planet Sports, Sports Station, Sports Warehouse, The Athlete’s Foot, Rockport, Golf House, Airwalk, Babolat, Wilson, etc.