E-Commerce Commercial Division Manager

PT MAP AKTIF ADIPERKASA; Jakarta Pusat; On-site; IDR 900,000,000 - 1,300,000,000; Full time

Benefits offered by this job

Regional travel

Job summary

PT MAP AKTIF ADIPERKASA is seeking a seasoned ecommerce leader to maximize online sales across brand websites and marketplaces in Southeast Asia, including Indonesia. You will shape product placement, promotions, and cross-sell strategies while coordinating with regional teams to meet ambitious regional budgets.

The role requires extensive analytics, strong stakeholder skills, and travel within the region. The ideal candidate has over a decade in ecommerce, deep understanding of the funnel, and

Qualifications

• Bachelor's degree in Business, Marketing, Commerce, or a related field.
• 10+ years in ecommerce with regional or managerial experience.
• Proven track record delivering online sales targets across brand websites and marketplaces.
• Strong understanding of ecommerce funnel drivers: traffic, conversion rate, AOV.
• Experience with JBPs, promotions, and campaign execution.
• Knowledge of merchandising fundamentals: allocation, SOH, sell-through, assortment depth.

Responsibilities

• Deliver sales revenue across ecommerce channels per budget with traffic and conversion focus.
• Collaborate with third-party marketplaces for JBPs, promotions and brand initiatives.
• Coordinate with brand merchandising for SKU allocation and depth per channel.
• Develop promotional and campaign plans aligned to strategy and budget.
• Manage onsite product placement and hierarchy to optimize conversion.
• Produce end-to-end ecommerce reporting: sales, SOH, sell-through, traffic.
• Use analytics tools for competition analysis and strategic planning.
• Partner with CRM to drive cross-sell onsite and offsite.
• Coordinate with country Commercial Managers to hit regional sales budgets.
• Liaise with cross-functional teams: brand, merchandising, marketing, CRM, operations, supply chain.

Skills

Analytical skills

Communication

Negotiation

Stakeholder management

Leadership

Strategic planning

Education

Bachelor's degree in Business, Marketing, Commerce, or a related field

Tools

Power BI

Tableau

Excel

Job description

Maximizing Online Sales and drive growth and development of ecommerce channel by creating strategic plan according to 4Ps (Product, Price, Place & Promotion) to create cohesive consumer journey. This is a regional role handling other regions including Indonesia.

Key responsibilities

Deliver sales revenue as per-budget across ecommerce channels through traffic and CR for each channel

Work closely with Third Party Marketplaces for all JBP, promotions and overall brand

Work with brand merchandise teams for allocation by ensuring the right SKUs available with the right depth for each channel

Develop promotional & campaign plans across ecommerce channels based on merchandise strategy and sales budget

Manage onsite product placement and hierarchy for conversion optimization

Manage end to end reporting of ecommerce channels: Sales, SOH, sell-through, conversion rate & traffic

Work with relevant analytics tools to identify competition analysis and develop strategy to stay ahead

Collaborate with CRM team to create strategy for cross-sell both onsite and offsite

Liaise with Commercial Managers in each country on achieving sales budgets through product availability/assortment and marketing

Manage & liaise with cross-function division including brand & merchandising, marketing, CRM, creative, operation & supply chain

Ensure all merchandise is ready and available to sell on each channel (website and or marketplaces)

Requirements

Bachelor's degree in Business, Marketing, Commerce, or a related field

Minimum 10 years of experience in ecommerce, including at least 3 years in a managerial or regional role, preferably in retail, fashion, sports, or lifestyle

Proven track record of delivering online sales targets across brand websites and third party marketplaces (e.g., Shopee, Lazada, Tokopedia, Zalora)

Strong understanding of the ecommerce funnel and its key drivers, including traffic, conversion rate, and average order value

Hands-on experience with marketplace JBPs, promotional planning, and campaign execution

Solid grasp of merchandising fundamentals, including allocation, SOH, sell-through, and assortment depth by channel

Experience managing onsite product placement and hierarchy to improve conversion

Strong analytical skills, with proficiency in web and marketplace analytics tools, competitor analysis tools, and advanced Excel (Power BI or Tableau is a plus)

Ability to build and present end to end ecommerce reporting and turn the data into clear action plans

Experience working with CRM teams on cross-sell and retention strategies, both onsite and offsite

Proven ability to collaborate with cross-functional teams, including brand, merchandising, marketing, creative, operations, and supply chain

Experience handling multiple markets or regions, preferably across Southeast Asia

Excellent communication, negotiation, and stakeholder management skills

Willing to travel within the region when needed

Unlock job insights

Hirer responsiveness Salary match Number of applicants

Fashion Retail & Department Stores More than 10,000 employees

In spite of many hurdles such as the crisis of 1998, natural calamities, local and international threats, MAP has fostered the business through the years, always creating opportunities. In a short span of time, our retail network and brand portfolio has expanded to over 150 brands covering many segment – from sports to fashion; department stores to trendy cafes. We currently trade on a footage of more than 660,000 sqm covered by over 1800 stores in prime retail locations throughout more than 60 cities in Indonesia.

Incorporated in 1995, MAP achieved phenomenal growth over the years culminating in its IPO in November 2004. Today, MAP is the leading lifestyle retailer in Indonesia with over 1,800 retail stores and a diversified portfolio that includes sports, fashion, department stores, kids, food & beverage and lifestyle products. Some of our iconic brands include Starbucks, Zara, Marks & Spencer, SOGO, SEIBU, Debenhams, Oshkosh B' Gosh, Reebok, among many others. Listed on the Indonesia Stock Exchange, with over 22,000 employees, MAP was voted Fortune Indonesia's Most Admired Companies (Top 20) in 2012 and Forbes Indonesia's Top 40 Companies in 2011. Apart from retailing, MAP is also a leading distributor for sports, kids and lifestyle brands - including Wilson, Speedo, Converse, Mizuno, Diadora, Honma, TaylorMade, Adams Golf, Hasbro, Barbie,Thomas & Friends, among many others.

As a leading retailer in Indonesia, MAP carries over 150 world-class brands that covers many segment including:

Sports: Reebok, Converse, Puma, Planet Sports, Sports Station, Sports Warehouse, The Athlete's Foot, Rockport, Golf House, Airwalk, Babolat, Wilson, etc.

In spite of many hurdles such as the crisis of 1998, natural calamities, local and international threats, MAP has fostered the business through the years, always creating opportunities. In a short span of time, our retail network and brand portfolio has expanded to over 150 brands covering many segment – from sports to fashion; department stores to trendy cafes. We currently trade on a footage of more than 660,000 sqm covered by over 1800 stores in prime retail locations throughout more than 60 cities in Indonesia.

Incorporated in 1995, MAP achieved phenomenal growth over the years culminating in its IPO in November 2004. Today, MAP is the leading lifestyle retailer in Indonesia with over 1,800 retail stores and a diversified portfolio that includes sports, fashion, department stores, kids, food & beverage and lifestyle products. Some of our iconic brands include Starbucks, Zara, Marks & Spencer, SOGO, SEIBU, Debenhams, Oshkosh B' Gosh, Reebok, among many others. Listed on the Indonesia Stock Exchange, with over 22,000 employees, MAP was voted Fortune Indonesia's Most Admired Companies (Top 20) in 2012 and Forbes Indonesia's Top 40 Companies in 2011. Apart from retailing, MAP is also a leading distributor for sports, kids and lifestyle brands - including Wilson, Speedo, Converse, Mizuno, Diadora, Honma, TaylorMade, Adams Golf, Hasbro, Barbie,Thomas & Friends, among many others.

As a leading retailer in Indonesia, MAP carries over 150 world-class brands that covers many segment including:

Sports: Reebok, Converse, Puma, Planet Sports, Sports Station, Sports Warehouse, The Athlete's Foot, Rockport, Golf House, Airwalk, Babolat, Wilson, etc.