Brand Marketing

XDOF; Jakarta Pusat; On-site; IDR 66,960,000 - 133,920,000; Full time

Job summary

XDOF AI Indonesia is seeking a creative Brand Marketing professional to strengthen our brand across our website and social channels, including TikTok and Instagram. You will craft engaging content, manage partnerships, and use data to drive performance, SEO, and campaigns, all while maintaining a consistent brand voice.

You will oversee content strategy, collaborate with creators, and optimize campaigns based on analytics to grow reach and engagement for the brand.

Qualifications

• Min. 1 year experience in content, social media, or digital marketing.
• Portfolio showcasing content, designs, campaigns, or other creative work.
• Strong visual storytelling, creativity, and awareness of social media trends.
• Hands-on editing with CapCut, Premiere Pro, or Final Cut.
• Familiar with Meta Business Suite, TikTok Analytics, Google Analytics, and ad platforms.
• Good Excel skills to analyze marketing data and reports.
• Strong written communication, attention to detail, and partnership management.
• Well-organized and able to handle multiple projects and deadlines.

Responsibilities

• Plan, shoot, and edit short-form videos for product showcases, BTS, interviews, and UGC-style content.
• Create the copywriting and engaging graphics for social media.
• Manage and maintain website and social media content calendar.
• Develop SEO keywords to improve website visibility and organic traffic.
• Maintain brand identity while exploring new content formats and trends.
• Identify and reach out to creators, influencers, and potential brand partners.
• Plan and execute marketing campaigns from briefing to publication.
• Coordinate campaign deliverables and build long-term partner relationships.
• Monitor campaign performance and identify opportunities to expand reach.
• Track reach, engagement, traffic, clicks, and conversions; report insights.

Skills

Content creation

Social media management

Analytics & reporting

Copywriting

English proficiency

Tools

CapCut

Premiere Pro

Final Cut Pro

Canva

Figma

Job description

XDOF AI is looking for a creative and data-driven Brand Marketing professional to strengthen our brand presence, create engaging content, and build strategic partnerships.

In this role, you will manage our website and social media channels, including TikTok and Instagram, while using data and insights to improve our marketing performance.

What You’ll Do

1. Content Creation

• Plan, shoot, and edit short-form videos, including product showcases, behind-the-scenes content, interviews, and UGC-style videos.

• Create the copywriting

• Create engaging graphics, carousels, stories, and captions for social media platforms.

• Manage and maintain our website and social media content calendar.

• Develop SEO keywords to improve website visibility and organic traffic.

• Maintain consistent brand identity while exploring new content formats and trends.

2. Partnerships & Campaigns

• Identify and reach out to relevant creators, influencers, and potential brand partners.

• Plan and execute marketing campaigns and collaborations from briefing to publication.

• Coordinate campaign deliverables and build long-term relationships with partners.

• Monitor campaign performance and identify opportunities to expand brand reach.

3. Data Analysis & Performance

• Track reach, engagement, follower growth, website traffic, clicks, and conversions.

• Analyze social media and campaign performance using platform analytics and Google Analytics.

• Prepare monthly performance reports and recommend improvements based on data.

• Use insights to optimize content strategies, marketing campaigns, and partnership decisions.

• Support paid advertising campaigns across Instagram, TikTok, and other relevant channels.

Requirements

• At least 1 year of experience in content creation, social media, or digital marketing. Internships, freelance work, and personal projects count.

• A portfolio showcasing your content, designs, campaigns, or other creative work.

• Strong visual storytelling skills, creativity, and an understanding of social media trends.

• Hands-on experience with video editing tools such as CapCut, Premiere Pro, or Final Cut Pro, and design tools such as Canva, Figma, or Adobe Creative Suite.

• Comfortable shooting videos and directing people in front of the camera.

• Familiarity with Meta Business Suite, TikTok Analytics, Google Analytics, and social media advertising platforms.

• Experience managing and executing marketing campaigns, whether through internships or full-time roles.

• Good Excel skills and the ability to analyze marketing data and prepare reports.

• Strong written communication, attention to detail, and partnership management skills.

• Well-organized and able to manage multiple projects and deadlines.

• Fluent in English is preferred.

Nice to Have

• Experience managing influencer or creator marketing campaigns.

• Basic photography skills.

• Experience running paid social media ads, including Meta Ads and TikTok Ads.

• Knowledge of mass-market consumer behavior and audience engagement.

• Social Media Asset Creation

Join XDOF AI Indonesia and help us build a stronger brand through creative storytelling, strategic partnerships, and data-driven marketing.