Brand Manager - Xtep

PT Binacitra Kharisma Lestari (BCKL); Jawa Barat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

PT Binacitra Kharisma Lestari (BCKL) is seeking a hands-on and commercially driven Brand Manager to support Xtep's growth in Indonesia. You will develop and execute brand and marketing initiatives to strengthen brand awareness, consumer engagement, market presence, and business performance.

You will lead end-to-end campaigns, product launches, retail activations, events, and digital initiatives while collaborating with Retail, E-commerce, Merchandising, Sales, Marketing Communications, Creative,

Qualifications

• Bachelor's degree in Marketing, Business Management, Communications, Advertising or a related field.
• 3–5 years of Brand Management/Marketing experience.
• Experience in sports retail, footwear, fashion, or lifestyle preferred.
• Proven experience in planning and executing marketing/brand campaigns.
• Strong understanding of brand positioning, consumer behavior, market trends and competitor analysis.
• Experience with KOL/Influencer Marketing, digital marketing, events and consumer activation.

Responsibilities

• Develop and execute brand and marketing plans aligned with Xtep's positioning, target consumers, and business objectives.
• Manage end-to-end marketing campaigns, product launches, retail activations, events, community programs, and digital initiatives.
• Develop initiatives to strengthen Xtep's presence in the sports and running community.
• Build and maintain relationships with KOLs, influencers, athletes, running communities, media, agencies, and strategic partners.
• Coordinate campaigns across retail stores, e-commerce, social media, digital channels, and events.
• Monitor consumer behavior, market trends, competitor activities, and sports/lifestyle trends to identify business opportunities.
• Work closely with cross-functional teams to ensure effective campaign execution.
• Monitor campaign performance and analyze engagement, traffic, conversion, customer acquisition, and sales-related metrics.
• Manage marketing budgets, vendors, agencies, and external partners to ensure timely and quality execution.
• Prepare campaign and brand performance reports and provide actionable recommendations to management.
• Ensure consistent implementation of Xtep's brand identity and guidelines across online and offline touchpoints.

Skills

Brand management

Marketing planning

Campaign execution

Analytics

Communication

Project management

English proficiency

Education

Bachelor's degree in Marketing, Business Management, Communications, Advertising

Tools

PowerPoint

Excel

Job description

We are looking for a hands-on and commercially driven Brand Manager to support the growth of Xtep in Indonesia.

The Brand Manager will be responsible for developing and executing brand and marketing initiatives to strengthen brand awareness, consumer engagement, market presence, and business performance.

Key Responsibilities

Develop and execute brand and marketing plans aligned with Xtep's positioning, target consumers, and business objectives.

Manage end-to-end marketing campaigns, product launches, retail activations, events, community programs, and digital initiatives.

Develop initiatives to strengthen Xtep's presence in the sports and running community.

Build and maintain relationships with KOLs, influencers, athletes, running communities, media, agencies, and strategic partners.

Coordinate campaigns across retail stores, e-commerce, social media, digital channels, and events.

Monitor consumer behavior, market trends, competitor activities, and sports/lifestyle trends to identify business opportunities.

Work closely with Retail, E-commerce, Merchandising, Sales, Marketing Communication, Creative, and Visual Merchandising teams to ensure effective campaign execution.

Monitor campaign performance and analyze engagement, traffic, conversion, customer acquisition, and sales-related metrics.

Manage marketing budgets, vendors, agencies, and external partners to ensure timely and quality execution.

Prepare campaign and brand performance reports and provide actionable recommendations to management.

Ensure consistent implementation of Xtep's brand identity and guidelines across online and offline touchpoints.

Qualifications

Bachelor's degree in Marketing, Business Management, Communications, Advertising, or a related field.

Minimum 3–5 years of experience in Brand Management, Brand Marketing, Marketing, Marketing Communication, or related fields.

Experience in sports retail, footwear, fashion, or lifestyle is highly preferred.

Proven experience in planning and executing marketing/brand campaigns.

Good understanding of brand positioning, consumer behavior, market trends, and competitor analysis.

Experience in KOL/Influencer Marketing, digital marketing, events, and consumer activation.

Strong project management, analytical, communication, presentation, and negotiation skills.

Commercially aware with the ability to connect brand activities with consumer engagement and business objectives.

Creative, proactive, detail-oriented, and solution-oriented.

Genuine interest in sports, running, fashion, lifestyle, and digital trends.

Fluent in English, both written and spoken, with the ability to communicate effectively in a professional business environment.

Proficient in Microsoft Office, especially PowerPoint and Excel; knowledge of digital marketing and analytics tools is an advantage.

Able to work independently and collaborate effectively with cross-functional teams.

Willing to support events, activations, and activities outside regular office hours when required.

Binacitra Kharisma Lestari is manufacture company that produces clothes with WATCHOUT & TRISET brand. We have Showroom and Counter throughout Indonesia. We will continue to develop marketing strategy.