Brand Manager - Bvlgari

Luxasia; Indonesia; On-site; IDR 250,000,000 - 450,000,000; Full time

Job summary

Luxasia is seeking a Brand Manager for BVLGARI to lead brand performance in Indonesia, focusing on brand image, positioning, and profitability. You will partner with diverse stakeholders to drive premium beauty products and ensure business milestones align with the plan.

The role requires 5+ years in brand management within high-end beauty, strong analytical and communication skills, and a marketing/business degree. This position offers an on-site role with autonomy and cross-team collaboration.

Qualifications

• At least 5 years experience in brand management in luxury cosmetics/beauty.
• Strong creative, analytical, communication, and organizational skills.
• Degree in business or marketing; an advanced degree preferred.
• Experience in retail sales, inventory, marketing, and brand management.
• Ability to analyze market data and conduct consumer insights research.

Responsibilities

• Analyze market data and sales trends to set up annual budgets and profitability.
• Create clear business strategies and measurable marketing plans.
• Execute marketing activities according to the calendar and ROI targets.
• Set sales targets, forecast, and prepare monthly sales reports for principals.
• Manage merchandising per brand guidelines and nurture consumer engagement programs.
• Liaise with principals to ensure consistent brand image and campaigns, and ensure regulatory compliance.
• Collaborate with partners and internal teams to meet business milestones and SOPs.

Skills

Brand management

Marketing strategy

Market analysis

Communication

Team coordination

Education

Bachelor's degree in Business/Marketing

Job description

Brand Manager - BVLGARI

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. Since 1986, the company has partnered with the world's finest brands, such as Aveda, Bvlgari, Calvin Klein, Diptyque, Hermes, La Prairie, Montblanc, and SK-II. We have also established Joint Ventures with the likes of LVMH Group, Elizabeth Arden, Puig, Yves Rocher, and By Terry. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents that shapes the face of luxury beauty, and delights consumers daily across our growing footprint of 15 markets. Come join us now!

Why Join Us?

At LUXASIA, we believe there is beauty within every talent - that is you.

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling.

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn't that beautiful?

Position Purpose

• To oversee, develop, and leverage the performance of the brand in the Indonesian market. Specifically, to focus on developing brand image and positioning, sales turnover as well as profitability.
• To partner with a wide variety of respective parties in managing leading-edge premium beauty lifestyle products to ensure the business milestones are achieved as per the business plan.

Description of Duties

Planning function

• Analyze market data and sales trends to set up an annual budget, in terms of revenue, expenditures, and profitability
• Create and develop clear business strategies to achieve daily/monthly/yearly goals
• Create and develop a marketing plan as well as set up clear indicators to measure the results of each activity

Operational

• Effectively execute marketing activities according to the marketing calendar and to ensure the return on investment
• Set up sales targets, and periodic sales forecasts and must ensure the expected sales outcome is achievedConstruct monthly sales report that summarizes sales achievement, marketing activities updates, and competitive landscape for submission to principal
• Manage, control, and implement optimum merchandising in accordance with brand guidelines
• Explore, prospect, and manage consumer data, encouraging engagement programs to maintain long-run goals

Liaison

• Liaise with the respective principal in bringing a consistent brand image & marketing programs i.e. marketing campaigns, product launches, PR events, etc.
• Liaise with respective government institutions to ensure that all practices comply with regulation
• Liaise with local partners and ensure business milestones are in place
• Liaise with internal organization to ensure all SOPs are in place

Requirements

• At least 5 years experience in the related field, with 3 years as a brand manager in the retail industry preferably in high-end and luxury fragrances or cosmetics/beauty
• Strong creative, analytical, communication, and organization skills
• Possess a degree in business, marketing, or a related degree. Preferably Brand Managers also hold an advanced degree
• Have a background of retail sales, inventory management, marketing, and brand management
• Have a good handle on consumer and market insights, including the ability to analyze market data, and he or she may be tasked with conducting consumer research

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let's grow together.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.