Brand Manager

Tentang Anak; Jakarta Pusat; On-site; IDR 100,000,000 - 150,000,000; Full time

Benefits offered by this job

Own business line

Close access to founders

Startup agility

Job summary

Tentang Anak is seeking a Business Owner to lead one consumer vertical (Nutrition, Skincare or IP Content) with full P&L ownership. You will shape product direction, pricing, and GTM strategy, and drive growth with cross-functional teams.

You will report to the leadership team and collaborate with the Head of Brand and CEO. This role offers startup-level speed within a mission-led FMCG environment, with real impact on Indonesian families.

Qualifications

• Proven ability to lead cross-functional teams and own P&L.
• Strong strategic thinking with a data-driven approach.
• Comfortable making fast, high-impact decisions.
• Excellent communication and stakeholder management.

Responsibilities

• Take end-to-end ownership of a vertical (Nutrition, Skincare, or IP) and drive growth.
• Define pricing, GTM, and product direction with executive alignment.
• Lead cross-functional execution with Brand, Ops, Product, and Finance.
• Build repeatable playbooks to scale the vertical.
• Align team goals and drive retention and customer value.

Skills

Leadership

Strategic thinking

Analytical skills

Cross-functional collaboration

Job description

About The Role

At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.

Responsibilities

About The Role At Tentang Anak, we move super fast because we work for the needs of 80 million Indonesian children & families that can’t wait. We seek people who are hungry to solve the problem, accountable & bring speed in everything they do.

Tentang Anak is on a mission to help 80 million children in Indonesia grow up healthier, happier, and better supported. We do this by building trusted products across multiple categories, from nutrition and skincare to children’s intellectual property (books, play kits, educational tools, and more).

While we are proud of how far we’ve come, we believe that building a lasting brand means continuously improving every product and experience we offer. For this reason, we are looking for Business Owners to take full ownership of each of our core consumer verticals: Nutrition, Skincare, or Children’s IP Products.

You will not be responsible for all three, you will focus on one vertical only, selected based on your personal strengths, interest, and fit with the business. You will work alongside other vertical owners and report directly to the leadership team. This is a rare opportunity to take full ownership of a high-potential business inside a mission-led, fast-growing brand.

What This Role Is (and Is Not)

This is a business leadership role, designed for someone who can take full end-to-end responsibility for making a vertical succeed.

You will drive cross-functional execution, and be accountable for your vertical’s P&L, product portfolio, channel performance, and consumer retention. You will work closely with the Head of Brand and CEO to build your business in a way that is both strategically sound and operationally realistic.

We are open to candidates from any industry. You do not need an FMCG background. What matters most is your ability to think clearly, move quickly, work collaboratively, and care deeply about product quality and customer trust.

This is a true P&L ownership role, not a brand marketing position. You will shape product direction, pricing, GTM strategy, retention, and execution plans, with full accountability for performance. We’ll support you with tools and expertise, but the business outcomes are yours to lead.

We’re open to candidates from outside FMCG. You might come from startups, consumer tech, DTC, education, retail, or media. What matters is your clarity of thinking, business instincts, and ability to lead cross-functional work.

What You Will Own

• P&L and Growth: Drive revenue, margin, and sustainable customer economics
• SKU Portfolio Strategy: Lead new product decisions, positioning, and lifecycle planning
• Pricing & Value Proposition: Set strategies that balance affordability and perceived quality
• Channel Execution: Work with Sales and Growth to scale online and offline distribution
• Retention & Consumer Loyalty: Own repeat usage, CX feedback, and parent trust
• Cross-Functional Prioritization: Coordinate across Brand, Ops, Product Dev, and Finance

What Success Looks Like (6–12 Months)

• You grow your vertical’s revenue and margin, while improving retention
• You launch or relaunch key SKUs with strong PMF and commercial pull
• You align the team behind 2-3 clear priorities per quarter, and execute them end-to-end
• You build repeatable playbooks that can scale your vertical faster

Why Join Tentang Anak

• Own your own business line inside a mission-led brand
• Low ego & intellectual environment, close access to founders and function heads
• Speed + structure, learn the FMCG playbook, but execute with startup agility
• Make a real difference, help shape how parents across Indonesia make product decisions
• Clear path to grow, top performers will step into leadership roles

Requirements

Who Will Thrive In This Role

• You’re passionate about one of our verticals (nutrition, skincare, or IP content)
• You’re not just strategic, you also get things done and solve problems proactively
• You’re comfortable with numbers, trade-offs, and fast iterations
• You balance business logic and good taste, you care about how products perform and feel
• You value humility, ownership, and clarity in how you lead