Brand Manager

Facetology; Jakarta Pusat; On-site; IDR 240,000,000 - 600,000,000; Full time

Job summary

Facetology in Jakarta is seeking a proactive Marketing Lead to shape brand strategy, plan monthly campaigns, and guide creative briefs for internal teams including KOLs, social media, and content creators.

The role requires strong copywriting, storytelling, and proven campaign leadership in beauty or FMCG; you will drive fast-paced campaigns and collaborate across divisions to deliver high-impact brand initiatives.

Qualifications

• Experience in local beauty brands or FMCG with agile, digital-first marketing.
• Creative thinker with strong brand sense; copywriting and storytelling.
• Proven experience leading or creating campaigns (not just supporting).
• Able to work fast, multitask, and meet tight deadlines; proactive and collaborative across divisions.
• Experience in fast-paced environments (scaling beauty startup or FMCG with frequent campaigns).

Responsibilities

• Develop brand strategies, monthly campaign calendars, and creative briefs for internal teams (KOL, social media, content).
• Oversee end-to-end campaign implementation (pre-launch, launch, post-launch), ensuring all materials align with brand tone.
• Coordinate cross-function teams and external partners for smooth campaign execution.
• Conduct regular competitor benchmarking and analyze consumer insights to strengthen brand positioning.
• Prepare post-campaign and monthly brand health reports with actionable recommendations.

Skills

KOL activation

Campaign execution

Copywriting

Storytelling

Brand strategy

Job description

• Develop brand strategies, monthly campaign calendars, and creative briefs for internal teams (KOL, social media, content).
• Oversee end-to-end campaign implementation (pre-launch, launch, post-launch), ensuring all materials align with brand tone.
• Coordinate cross function teams, as well as external partners, to ensure smooth campaign execution.
• Conduct regular competitor benchmarking and analyze consumer insights from campaign data, reviews, and social trends to strengthen brand positioning.
• Prepare post-campaign and monthly brand health reports, providing actionable recommendations for future strategies.

Responsibilities

• Develop brand strategies, monthly campaign calendars, and creative briefs for internal teams (KOL, social media, content).
• Oversee end-to-end campaign implementation (pre-launch, launch, post-launch), ensuring all materials align with brand tone.
• Coordinate cross function teams, as well as external partners, to ensure smooth campaign execution.
• Conduct regular competitor benchmarking and analyze consumer insights from campaign data, reviews, and social trends to strengthen brand positioning.
• Prepare post-campaign and monthly brand health reports, providing actionable recommendations for future strategies.

Requirements

• Experience in local beauty brands or FMCG companies with a similar marketing style to Facetology: agile, digital-first, and strong in KOL activation and campaign execution.
• Creative thinker with a strong brand sense.Skilled in copywriting and storytelling.
• Proven experience in leading or creating campaigns (not just supporting).
• Able to work fast, multitask, and meet tight deadlines.Ambitious, highly proactive, able to lead teams and collaborate across divisions, not the type who waits for a brief.
• Must have prior experience working in a fast-paced environment (such as a scaling beauty startup, a growing brand, or an FMCG company with frequent campaigns).