Brand Executive

PT. WISELIE INTERNATIONAL SOLUTIONS; Tangerang Selatan; On-site; IDR 78,120,000 - 122,760,000; Full time

Job summary

PT. WISELIE INTERNATIONAL SOLUTIONS is seeking a Brand Executive to drive day-to-day brand operations and campaign execution in Indonesia.

The role focuses on implementing 360° marketing tactics, including KOL management, social media content, and digital advertising support, while coordinating cross-functionally to uphold the brand identity. The candidate will report to the Brand Manager/Supervisor and bring at least 2 years of brand or marketing experience in FMCG or D2C brands.

Qualifications

• Bachelor's degree in Marketing, Communications, Management, Business, or related field.
• Minimum 2 years of experience in Brand Management, Digital Marketing, or Marketing Communications.
• Prior experience in FMCG, Beauty, Personal Care, Health & Wellness or fast-growing local D2C brands is preferred.
• Direct experience executing KOL campaigns, managing social media content, and coordinating promotional projects.

Responsibilities

• Execute daily and monthly tactical plans aligned with the Brand Manager/Supervisor's direction.
• Oversee online and offline campaigns from brief to material distribution.
• Ensure brand guideline consistency across materials, packaging, and social channels.
• Develop and manage social media content calendars with creative and social teams.
• Assist in coordinating digital ad execution (Meta/TikTok/Google) with internal teams or agencies.
• Support partnerships, co-branding initiatives, and community events.
• Track performance metrics and provide actionable insights with Sales/E-Commerce teams.

Skills

Brand management

Digital marketing

KOL campaigns

Social media management

Campaign coordination

Education

Bachelor's degree in Marketing or related field

Job description

Brand Executive is responsible for day-to-day operational execution, campaign coordination, and brand performance monitoring. Reporting directly to the Brand Manager/Supervisor, this role focuses on implementing 360° marketing tactics—including KOL management, social media content, digital advertising support, and cross-functional coordination to ensure all brand initiatives run on schedule and stay true to the brand identity.

Key Responsibilities

Campaign Execution & Brand Operations

Execute daily and monthly tactical plans aligned with the strategic direction set by the Brand Manager/Supervisor.

Oversee online and offline campaigns from preparation and creative brief drafting to promotional material distribution.

Enforce brand guideline consistency across all communication materials, packaging designs, and social media channels.

KOL Management & Social Media

Develop and manage the social media content calendar in collaboration with the creative and social media teams.

Monitor content performance, leverage relevant trends, and drive high audience engagement.

Digital Ads & Partnership Coordination

Assist in coordinating digital ad execution (Meta Ads, TikTok Ads, Google Ads) with internal teams or external agencies.

Support the rollout of strategic partnerships, co-branding initiatives, and community events.

Market Research & Data Reporting

Track and aggregate performance metrics (engagement rate, reach, conversions, ROAS).

Conduct regular competitor tracking and market trend analysis to provide actionable insights.

Collaborate with Sales, E-Commerce, and Supply Chain teams to ensure product availability during campaigns.

Prepare routine campaign evaluations and monthly performance reports.

Qualifications & Requirements

Education & Experience

Bachelor’s degree in Marketing, Communications, Management, Business, or a related field.

Work Experience: Minimum 2 years of experience in Brand Management, Digital Marketing, or Marketing Communications.

Industry Background: Prior experience in FMCG, Beauty, Personal Care, Health & Wellness, or fast-growing local D2C brands is preferred.

Proven Track Record: Direct experience executing KOL campaigns, managing social media content, and coordinating promotional projects.