Senior Brand Executive

PT CBS Cahaya Bintang Semesta; Jakarta Utara; On-site; IDR 167,400,000 - 256,680,000; Full time

Job summary

PT CBS Cahaya Bintang Semesta is seeking a Brand Marketing Manager to lead brand plans, campaigns, and activation programs for BIOAQUA and Kojie-San. You will manage calendars, launch activities, and marketplace programs while leveraging market insights and cross-functional collaboration to drive growth.

Ideal candidates have 3–5 years in brand marketing within beauty/FMCG, strong go-to-market skills, and hands-on experience with influencer marketing and e-commerce ecosystems.

Qualifications

• Bachelor's degree in Marketing, Business, Communication, or related field.
• 3–5 years' experience in Brand Marketing/Brand Management in beauty, skincare, FMCG, or consumer goods.
• Strong understanding of brand positioning, insights, and go-to-market strategy.
• Experience with product launches and integrated marketing campaigns.
• Familiar with social media, influencer marketing, and e-commerce ecosystems.

Responsibilities

• Develop and execute brand plans, marketing campaigns, and activation programs for BIOAQUA and Kojie-San in line with brand positioning.
• Manage the brand calendar including launches, campaigns, and marketplace activities.
• Conduct market, consumer, competitor, and beauty trend analysis to identify opportunities and provide recommendations.
• Support new product development and launches with market insights and go-to-market plans.
• Develop campaign concepts and briefs for Content, Social, KOL/Influencer, Creative teams.
• Coordinate with E-commerce and Sales to ensure consistent brand execution online and offline.
• Monitor campaign performance, evaluate results, and propose improvements.
• Ensure brand identity and messaging across consumer touchpoints.
• Manage multiple projects with timelines and priorities.
• Prepare regular brand performance updates and management recommendations.

Skills

Brand Marketing

Campaign development

Market insights

Go-to-market strategy

Cross-functional coordination

Project management

Communication

Analytical skills

KOL/Influencer marketing

E-commerce

Education

Bachelor's degree in Marketing/Business/Communication

Tools

Microsoft Office

Google Workspace

Digital analytics tools

Job description

• Develop and execute brand plans, marketing campaigns, and activation programs for BIOAQUA and Kojie-San in line with each brand's positioning and business objectives.
• Manage the brand calendar, including product launches, key campaigns, promotional moments, and marketplace activities.
• Conduct market, consumer, competitor, and beauty trend analysis to identify opportunities and provide actionable recommendations.
• Support new product development and product launches, including market insights, positioning, key messaging, pricing recommendations, and go-to-market plans.
• Develop campaign concepts and translate brand strategy into clear briefs for Content, Social Media, KOL/Influencer, Creative/Design, and other related teams.
• Coordinate closely with E-commerce and Sales teams to ensure consistent brand execution across online and offline channels.
• Monitor campaign and brand performance using relevant metrics, evaluate results, and recommend improvements for upcoming initiatives.
• Ensure brand identity, communication, and key messages are consistently implemented across consumer touchpoints.
• Manage multiple projects and campaign timelines simultaneously, ensuring execution is delivered according to priorities and deadlines.
• Prepare regular brand performance updates, campaign evaluations, competitor reviews, and recommendations for Management.

Requirements

• Bachelor's degree in Marketing, Business, Communication, Management, or related field.
• Minimum 3–5 years of experience in Brand Marketing / Brand Management, preferably within Beauty, Skincare, Personal Care, FMCG, or Consumer Goods industry.
• Strong understanding of brand positioning, consumer insights, campaign development, and go-to-market strategy.
• Experienced in handling product launches and integrated marketing campaigns.
• Familiar with the beauty landscape, consumer trends, social media, KOL/influencer marketing, and e-commerce ecosystem.
• Able to translate data, market trends, and consumer insights into practical brand and campaign recommendations.
• Strong project management and cross-functional coordination skills.
• Creative and commercially minded, with strong attention to execution details.
• Comfortable working in a fast-paced and hands-on environment with multiple priorities.
• Strong communication, presentation, and analytical skills.
• Proficient in Microsoft Office/Google Workspace familiarity with marketplace or digital analytics tools is an advantage.