Content Marketing Lead

PT Good Sale Tech; Indonesia; On-site; IDR 167,400,000 - 390,600,000; Full time

Job summary

PT Good Sale Tech is seeking a strategic Social Media Strategist (Content Marketing Lead) to build impactful content strategies that strengthen our brands, engage consumers, and drive business growth. You will lead end-to-end content marketing from insights to content development, campaign execution, and performance optimization.

The ideal candidate has 4–6 years of relevant experience in beauty, skincare, cosmetics, or FMCG, with strong storytelling, copywriting, and a sales mindset.

Qualifications

• Bachelor’s degree in any field is required.
• 4–6 years of relevant experience in beauty, skincare, cosmetics, or FMCG preferred.
• Proven ability to develop and execute content strategies and integrated campaigns.
• Strong understanding of beauty consumers and digital culture.
• Excellent storytelling, copywriting, and communication skills.

Responsibilities

• Develop end-to-end content strategies aligned with brand positioning and business goals.
• Define content pillars, messaging, storytelling, and calendars across digital channels.
• Translate consumer insights and trends into compelling content.
• Lead content development from briefing to production and execution.
• Ensure content communicates strong storytelling, product value, and purchase reasons.

Skills

Content strategy

Copywriting

Storytelling

Creative thinking

Communication

Sales mindset

Team leadership

Beauty/digital trends

Education

Bachelor’s degree

Job description

We are looking for a strategic, creative, and commercially-driven Social Media Strategist (Content Marketing Lead) to build impactful content strategies that strengthen our brands, engage consumers, and drive business growth.

This role will lead end-to-end content marketing, from consumer and market insights to content development, campaign execution, and performance optimization. The ideal candidate understands that great content should go beyond views and engagement—it should build brand preference, drive consideration, and ultimately convert into sales.

Responsibilities

• Develop end-to-end content strategies aligned with brand positioning, consumer needs, and business goals.
• Define content pillars, messaging, storytelling, and content calendars across key digital channels.
• Translate consumer insights, beauty trends, cultural moments, and product propositions into compelling content.
• Lead content development from briefing, ideation, scripting, production, to execution.
• Ensure content communicates strong brand storytelling, product value, and purchase reasons.

2. Campaign & Commercial Content

• Lead content strategy for brand campaigns, product launches, promotions, and key commercial initiatives.
• Develop content that moves consumers across the funnel and identify opportunities to turn trends and high-performing content into commercial opportunities.
• Collaborate with Brand, Creative, Social Media, KOL, E-commerce, and Performance Marketing teams to maximize content-to-commerce impact.

3. Trends, Consumer Insights & Performance

• Monitor beauty trends, consumer behavior, social conversations, competitors, and emerging formats to identify growth opportunities.
• Identify content, formats, and messaging that drive both engagement and purchase behavior.
• Use consumer and commercial data to optimize content strategy, conversion, and ROI.

4. Team & Content Operations

• Lead, mentor, and develop the content team while maintaining high creative and execution standards.
• Manage content workflows, priorities, timelines, and production across multiple projects.
• Ensure content is delivered efficiently and aligned with brand and campaign objectives.

Requirements

• Bachelor’s degree in any field.
• 4–6 years of relevant experience in beauty, skincare, cosmetics, or FMCG industry is highly preferred.
• Proven experience developing and executing content strategies and integrated campaigns from concept to execution.
• Strong understanding of beauty consumers, digital culture, social media trends, and content behavior.
• Strong storytelling, copywriting, creative thinking, and communication skills.
• Strong commercial and sales mindset, with the ability to connect content strategy with consumer behavior and business results.
• Experience leading teams; proactive, adaptable, and comfortable in a fast-paced, high-growth environment.