Brand Officer

Dua Kelinci; Jakarta Pusat; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

Dua Kelinci in North Jakarta is seeking a Brand Officer to execute brand strategies, manage campaigns, and strengthen the brand in local and regional markets.

The ideal candidate has a strong FMCG background in brand or product management and thrives in a fast-paced, cross-functional environment. You will collaborate with sales, trade marketing, and R&D to align branding with commercial objectives and track ROI across channels.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of full-time experience in brand management, product management, or related roles within the FMCG industry.
• Proven track record in planning and executing at least 3 integrated marketing campaigns (digital and offline) in the last 2 years.
• Experience in analyzing market and consumer data using tools such as Nielsen, Kantar, or internal dashboards, with at least 1 year hands-on.
• Demonstrated ability to manage simultaneous projects or campaigns with clear results.
• Proficiency in Microsoft Office (PowerPoint, Excel) and familiarity with marketing platforms like Meta Ads Manager or Google Analytics.
• Excellent communication and collaboration skills with professional working proficiency in English.

Responsibilities

• Support development and execution of brand strategies to drive awareness, market share, and consumer engagement.
• Manage and execute 360-degree marketing campaigns across digital, social, in-store, and traditional media channels.
• Conduct market analysis, track competitor activity, and monitor consumer behavior to inform brand decisions.
• Ensure consistent brand positioning and messaging across all consumer touchpoints.
• Collaborate with sales, trade marketing, and R&D to align branding with commercial objectives.
• Monitor and report on campaign performance and ROI, making data-driven recommendations for improvement.
• Assist in new product development and packaging innovation aligned with brand objectives.

Skills

Brand management

Campaign management

Cross-functional collaboration

Data analysis

Marketing analytics

English proficiency

Education

Bachelor’s degree in Marketing or related field

Tools

Nielsen

Kantar

Internal dashboards

Job description

North Jakarta, Jakarta Full Time (Permanent)

About This Role

The Brand Officer will be responsible for executing brand strategies, managing campaigns, and strengthening our brand presence in local and regional markets. The ideal candidate has a strong background in brand or product management particularly in the FMCG sector and thrives in a fast-paced, cross-functional environment.

Duties and Responsibilities

• Support the development and execution of brand strategies to drive awareness, market share, and consumer engagement.
• Manage and execute360-degree marketing campaignsacross digital, social, in-store, and traditional media channels.
• Conductmarket analysis, track competitor activity, and monitor consumer behavior to inform brand decisions.
• Ensure consistent brand positioning and messaging across all consumer touchpoints.
• Collaborate closely with sales, trade marketing, and R&D teams to align branding with commercial objectives.
• Monitor and report on campaign performance and ROI, making data-driven recommendations for improvement.
• Assist in new product development and packaging innovation aligned with brand objectives.

Required Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• Minimum 2 years of full-time experiencein brand management, product management, or related roles within theFMCG industry.
• Proven track record inplanning and executing at least 3 integrated marketing campaigns(including digital and offline channels) within the last 2 years.
• Experience inanalyzing market and consumer data, including the use of tools such asNielsen, Kantar, or internal sales dashboards, with at least1 year of hands-on involvement.
• Demonstrated ability to managesimultaneous projects or campaigns, with clear results (e.g., increased brand awareness, sales uplift, or engagement metrics).
• Proficiency in Microsoft Office Suite (especially PowerPoint and Excel), and familiarity withmarketing platforms such as Meta Ads Manager or Google Analytics.
• Excellent communication and collaboration skills to work effectively with cross-functional and regional teams.
• Strong communication skills, withprofessional working proficiency in English , both written and verbal