Brand Management Department Head

MatchaTalent; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

MatchaTalent is seeking a Brand Management Department Head to lead multi-brand strategy, positioning, and regional marketing direction across product portfolios.

Collaborate with executive leadership, regional stakeholders, and agencies to drive architecture, communications, and initiatives while guiding a high-performing team in Southeast Asia.

Qualifications

• Bachelor's degree or above in Marketing, Business Administration, Communications, Branding, or related field.
• 8+ years in Brand Management, Brand Strategy, or IMC within FMCG/F&B.
• Experience managing multi-brand portfolios and differentiated positioning.
• Proven experience with advertising agencies, media partners, and campaigns.
• Strong analytical skills to interpret insights and market trends.
• Experience leading brand teams with regional/international stakeholders.
• Fluent in English and Mandarin Chinese.
• Excellent leadership, strategic thinking, and stakeholder management.

Responsibilities

• Develop and manage multi-brand strategy, positioning, and portfolio architecture.
• Lead IMC strategies across ATL, BTL, digital, launches, and engagement.
• Translate consumer insights into brand strategies and campaigns.
• Guide relationships with agencies, media partners, and production vendors.
• Establish and maintain brand governance, visual identity, and consistency.
• Monitor performance, ROI, and investment across campaigns.
• Collaborate with regional teams for consistent execution and local adaptation.
• Lead and develop the brand management team to strengthen capabilities.

Skills

Brand management

Brand strategy

Integrated marketing communications

Advertising agencies collaboration

Analytics

Leadership

Stakeholder management

English

Mandarin Chinese

Education

Bachelor's degree or above in Marketing/Business/Communications

Job description

The candidate required to work at North Jakarta, Indonesia.

Client Overview

Our client is a rapidly expanding multinational FMCG company specializing in frozen and chilled food products. With a strong presence across Southeast Asia, the company operates an extensive manufacturing and cold chain distribution network that supports multiple consumer brands serving different market segments.

Driven by continuous innovation, consumer-centric product development, and operational excellence, the organization has built a diversified portfolio covering mainstream, premium, and specialty food categories. The business continues to invest in brand building, regional expansion, and integrated marketing capabilities while maintaining consistent product quality and strong market competitiveness.

Operating within a dynamic international environment, the company places significant emphasis on multi-brand portfolio management, consumer insights, integrated marketing communications, and cross-border collaboration to strengthen its leadership position across regional markets.

Job Role

The Brand Management Department Head is responsible for leading the company's overall multi-brand strategy, brand positioning, and integrated marketing direction across multiple product portfolios. This role oversees the development of long-term brand strategies, consumer insights, communication frameworks, and regional marketing alignment to ensure consistent brand growth and market competitiveness.

Working closely with executive leadership, regional stakeholders, and external creative partners, the successful candidate will drive brand architecture, marketing communications, agency management, and strategic initiatives while leading a high-performing brand management team across Southeast Asian markets.

Key Responsibilities

• Develop and manage the company's overall multi-brand strategy, positioning, and portfolio architecture across multiple product categories.
• Lead integrated marketing communication (IMC) strategies, including ATL, BTL, digital campaigns, product launches, and consumer engagement initiatives.
• Translate consumer insights and market research into effective brand strategies and creative campaign directions.
• Provide strategic direction and manage relationships with advertising agencies, creative partners, media agencies, and production vendors.
• Establish and maintain brand governance, visual identity standards, and consistent communication across all channels.
• Monitor marketing performance, campaign effectiveness, and brand investment to maximize business impact and return on investment.
• Collaborate with regional marketing teams to ensure consistent brand execution while supporting localized market strategies.
• Lead, mentor, and develop the brand management team to strengthen strategic capabilities and execution excellence.

Candidate Requirements

• Bachelor's degree or above in Marketing, Business Administration, Communications, Branding, or a related discipline.
• Minimum 8 years of experience in Brand Management, Brand Strategy, or Integrated Marketing Communications within an FMCG food and beverage company.
• Strong experience managing multi-brand portfolios and developing differentiated brand positioning strategies.
• Proven experience working with advertising agencies, creative teams, media partners, and integrated marketing campaigns.
• Strong analytical skills with the ability to interpret consumer insights, market trends, and competitive intelligence.
• Experience leading brand teams and collaborating with regional or international stakeholders.
• Professional proficiency in English and Mandarin Chinese is required.
• Excellent leadership, strategic thinking, communication, and stakeholder management skills.

Job Code: #809