Brand Growth Leader - P&L, Launches & Omnichannel

TNP Group (Mooimom); Indonesia; On-site; IDR 180,000,000 - 300,000,000; Full time

Job summary

MOOIMOM is seeking a Commercial Brand Manager to drive brand growth, profitability, and market share across online and offline channels in Indonesia. You will own the product roadmap, go-to-market plans, and cross-functional collaboration with Product, Creative, and Sales teams.

The role requires hands-on experience in e-commerce platforms and a strong commercial mindset to translate insights into tangible business results. Strong Bahasa Indonesia and English skills are essential.

Qualifications

• 5+ years of experience in Brand Management or related roles.
• Experience in FMCG/Consumer Goods, Retail, Fashion, Beauty, or D2C brands in a fast-paced environment.
• Hands-on experience managing brands across e-commerce platforms.
• Proven ownership of P&L, revenue growth, pricing strategy, and profit margin management.
• Experience leading product portfolio management, new product launches, and lifecycle strategy.
• Strong commercial judgment with data-driven decision making.
• Excellent stakeholder management across Product, Creative, Sales, Ecommerce, and Retail teams.
• Fluent in Bahasa Indonesia and English.

Responsibilities

• Own the brand's revenue, profitability, and market share through annual plans, pricing, and promotions.
• Lead the product roadmap with Product, Creative, and Sales teams from opportunities to launches.
• Build and maintain a strong brand positioning across customer touchpoints and categories.
• Plan and execute end-to-end product launches, including messaging, pricing, channels, and post-launch performance.
• Partner with Ecommerce, Wholesale, Retail, and Sales to optimize assortment and promotions across channels.
• Develop high-converting live commerce strategies and compelling product storytelling.
• Lead the KOL and affiliate strategy, guiding campaigns and measuring ROI to maximize brand equity and revenue.
• Analyze weekly performance and turn insights into actionable commercial decisions.

Skills

Brand management

P&L ownership

E-commerce marketing

Commercial strategy

English proficiency

Stakeholder management

Cross-functional collaboration

Product lifecycle

Shopee

Tokopedia

TikTok Shop

Tools

Shopee

Tokopedia

TikTok Shop

Job description

MOOIMOM is seeking a Commercial Brand Manager to drive brand growth, profitability, and market share across online and offline channels in Indonesia. You will own the product roadmap, go-to-market plans, and cross-functional collaboration with Product, Creative, and Sales teams.

The role requires hands-on experience in e-commerce platforms and a strong commercial mindset to translate insights into tangible business results. Strong Bahasa Indonesia and English skills are essential.