Brand Executive

Eka Jaya Group; Tangerang; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Eka Jaya Group (Hanasui, NCo) is seeking a Brand Executive to lead brand strategies for its premium lines. This role blends consumer insights with hands-on execution to strengthen brand presence and drive growth.

You will oversee campaigns, product launches, cross-functional collaboration with agencies and internal teams, and ensure consistency across digital, retail, and PR channels in a fast-paced beauty business.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in brand management or marketing, preferably within Beauty/Lifestyle/FMCG.
• Solid understanding of brand positioning, consumer behavior, and marketing mix execution.
• Proven ability to manage campaigns and product launches from concept to delivery.
• Strong analytical mindset with the ability to interpret data and turn insights into actionable strategies.
• Excellent communication, organizational, and project management skills.
• Experience in managing marketing agencies, vendors, and cross-functional teams.

Responsibilities

• Brand Implementation: Develop and execute brand strategies to strengthen awareness, visibility, and preference.
• Campaign Execution: Plan and implement integrated campaigns across digital, retail, and traditional channels.
• Market & Consumer Insights: Monitor trends and competitor activities to identify growth opportunities.
• Performance Tracking: Measure ROI, reach, engagement, and conversion to guide future initiatives.
• Product & Launch Support: Collaborate on new launches with alignment to brand objectives.
• Agency & Partner Coordination: Manage relationships with creative, media, and PR agencies.
• Brand Consistency: Ensure materials align with brand guidelines across touchpoints.
• Budget Management: Help manage marketing budgets and expenditures.

Skills

Brand management

Campaign management

Market insights

Data/analytics

Communication

Project management

Agency coordination

Education

Bachelor's degree in Marketing or related field

Job description

Eka Jaya Group (Hanasui, NCo) is #Hiring for the Brand Executive position!

About Us:

Eka Jaya Group is a leader in the beauty industry, proudly home to premium brands Hanasui and NCo. Since our establishment in December 2016, we've built a strong foundation based on our core values: Integrity, Compassion, Innovation, and Customer Satisfaction (IC²). With our own private factory, we guarantee superior product quality, timely delivery, and competitive pricing.

We're seeking passionate individuals to join our dynamic team as we continue to grow and strengthen our brands in the beauty industry.

Position:

Brand Executive.

Job Requirements:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 2-4 years of experience in brand management or marketing, preferably within the Beauty, Lifestyle, or FMCG industry.
• Solid understanding of brand positioning, consumer behavior, and marketing mix execution.
• Proven ability to manage campaigns and product launches from concept to delivery.
• Strong analytical mindset with the ability to interpret data and turn insights into actionable strategies.
• Excellent communication, organizational, and project management skills.
• Experience in managing marketing agencies, vendors, and cross-functional teams.
• Creative thinker with a proactive attitude and strong attention to detail.

Job Responsibilities:

• Brand Implementation: Support the development and execution of brand strategies to strengthen brand awareness, visibility, and preference in the market.
• Campaign Execution: Plan, coordinate, and implement integrated marketing campaigns across digital, retail, and traditional channels to drive engagement and sales.
• Market & Consumer Insights: Monitor market trends, competitor activities, and consumer insights to identify growth opportunities and optimize brand performance.
• Performance Tracking: Measure and analyze campaign results and key metrics (ROI, reach, engagement, conversion) to evaluate effectiveness and improve future initiatives.
• Product & Launch Support: Collaborate with internal teams on new product launches, ensuring alignment with brand positioning and marketing objectives.
• Agency & Partner Coordination: Manage relationships with creative, media, and PR agencies to ensure timely and high-quality deliverables.
• Brand Consistency: Ensure all marketing materials and touchpoints align with brand guidelines and maintain visual and tonal consistency.
• Budget Management: Assist in managing marketing budgets, tracking expenditures, and ensuring efficient use of resources.

At Eka Jaya Group, we empower our team members to learn, grow, and make an impact. If you're looking for an exciting opportunity in a dynamic and fast-paced environment, #EJINIAN is the place for you! Join us and contribute to the growth of Hanasui and NCo-two beloved brands that are making waves in the beauty industry.

Upsize your career with us at #LIFEatEJI