Brand Manager

PT. Cantik Alami Sehat; Jakarta Barat; In loco; IDR 300.000.000 - 520.000.000; Tempo pieno

Descrizione del lavoro

PT Cantik Alami Sehat is growing and seeking a Brand Manager to elevate ei.em beauty. You will analyze trends, map consumer behavior and translate insights into effective brand strategies. This role emphasizes strategic thinking and data-driven decision making.

You will lead end-to-end campaigns across digital, print, social and retail, enforce brand guidelines, and collaborate with creative, product, sales, PR and digital teams to drive growth. A supportive, workshop-driven environment awaits.

Competenze

• At least 5 years' experience in Brand, Brand Activation, Trade Marketing.
• Experience in the Beauty, Personal Care, or FMCG industry.
• Understanding of brand strategy, marketing campaigns and market analysis.
• Familiarity with processing data and consumer insights into business strategies.
• Good leadership and stakeholder management skills.
• Detail-oriented with good project management skill.
• Able to work in a fast-paced and dynamic environment.
• Good communication and presentation skills.

Mansioni

• Define and execute multi-year brand strategies, core value propositions, and positioning to grow brand equity and market share.
• Lead end-to-end 360-degree marketing campaigns, product launches, and promotional initiatives across digital, print, social, and traditional media channels.
• Enforce strict brand and visual guidelines across all customer touchpoints, retail environments, advertising platforms, and internal communications.
• Conduct and analyze qualitative and quantitative research to understand consumer behavior, market trends, and competitive dynamics.
• Partner with internal creative, product, sales, PR, and digital teams to align business goals with cohesive brand storytelling.
• Oversee external creative agencies, media buyers, research firms, and vendors to ensure deliverables meet quality, timeline, and budget standards.
• Track key performance indicators (KPIs), brand health metrics, and campaign ROI to continually optimize future marketing investments.
• Manage the annual brand marketing budget, tracking campaign expenditures, pricing strategies, and profitability targets.
• Collaborate with product development and sales teams on packaging design, pricing models, go-to-market strategies, and in-store/e-commerce merchandising.
• Identify and execute co-branding opportunities, influencer integrations, and industry sponsorships to expand brand reach and engagement.

Conoscenze

Brand management

Leadership

Stakeholder management

Data-driven insights

Market analysis

Communication skills

Project management

Trend analysis

Strategic thinking

Descrizione del lavoro

Are you someone when sees a competitor's brand immediately thinks, "If I were in charge, I could make it even bigger"? We are looking for you!

PT Cantik Alami Sehat is growing, and we need a brand manager who is ready to take our brand to the next level. Do you enjoy analyzing trends, mapping consumer behaviour and transforming insights into effective strategies? This position is perfect for you.

Have you ever worked with a top brand? Awesome! Never? No problem. What's more important to us is how you think, your ability to recognise opportunities and your ability to transform ideas into measurable results.

You are provided with regular mini workshops, cross-division exposure and a supportive work environment. You will work alongside growth-minded colleagues who are ready to grow with you. You are given space to express ideas and strategies without fear of trying new things.

Here are the technical requirements you must have:

• At least 5 years' experience in Brand, Brand Activation, Trade Marketing.
• Experience in the Beauty, Personal Care, or FMCG industry.
• Understanding of brand strategy, marketing campaigns and market analysis.
• Familiarity with processing data and consumer insights into business strategies.
• Good leadership and stakeholder management skills.
• Detail-oriented with good project management skill.
• Able to work in a fast-paced and dynamic environment.
• Good communication and presentation skills.

What Will You Do?

Define and execute multi-year brand strategies, core value propositions, and positioning to grow brand equity and market share.

Lead end-to-end 360-degree marketing campaigns, product launches, and promotional initiatives across digital, print, social, and traditional media channels.

Enforce strict brand and visual guidelines across all customer touchpoints, retail environments, advertising platforms, and internal communications.

Conduct and analyze qualitative and quantitative research to understand consumer behavior, market trends, and competitive dynamics.

Partner with internal creative, product, sales, PR, and digital teams to align business goals with cohesive brand storytelling.

Oversee external creative agencies, media buyers, research firms, and vendors to ensure deliverables meet quality, timeline, and budget standards.

Track key performance indicators (KPIs), brand health metrics, and campaign ROI to continually optimize future marketing investments.

Manage the annual brand marketing budget, tracking campaign expenditures, pricing strategies, and profitability targets.

Collaborate with product development and sales teams on packaging design, pricing models, go-to-market strategies, and in-store/e-commerce merchandising.

Identify and execute co-branding opportunities, influencer integrations, and industry sponsorships to expand brand reach and engagement.

PT Cantik Alami Sehat is a company operating in the beauty and personal care industry through its brand, ei.em beauty. We are committed to delivering high-quality, innovative products that meet consumer needs. By prioritizing quality, creativity, and continuous development, we strive to drive innovation, develop our people’s potential, and build a sustainable, growing business.

PT Cantik Alami Sehat is a company operating in the beauty and personal care industry through its brand, ei.em beauty. We are committed to delivering high-quality, innovative products that meet consumer needs. By prioritizing quality, creativity, and continuous development, we strive to drive innovation, develop our people’s potential, and build a sustainable, growing business.