Brand Executive

PT. ALPEN FOOD INDUSTRY; Jakarta Utara; On-site; IDR 120,000,000 - 180,000,000; Full time

Job summary

Aice Group Holdings Pte Ltd, a well-known ice cream brand expanding in Southeast Asia, seeks a Brand Marketing professional in the Jakarta area. You will help manage identity and brand promise across products and communications, support strategy and plans, and conduct market and consumer research to drive brand development.

You'll prepare performance reports, translate insights into actions, and collaborate with multiple teams to ensure consistent brand execution.

Qualifications

• Minimum Bachelor's degree in Marketing, Business, Management, Communication, or related field.
• Strong analytical skills with the ability to process data and translate findings into actionable insights.
• Strong communication, presentation, and interpersonal skills; confident in representing the brand professionally.
• Proficient in Microsoft Excel and PowerPoint; detail-oriented, proactive, well-organized, and able to manage multiple projects simultaneously.
• Able to work independently and collaboratively in a fast-paced environment.

Responsibilities

• Manage and maintain the brand's identity, image, positioning, values, personality, and brand promise, ensuring consistent implementation across products, communication materials, and consumer touchpoints.
• Support the Brand & Marketing Manager in developing brand strategies, marketing plans, product communication, packaging, and other brand-building initiatives
• Conduct market, consumer, category, and competitor research to identify consumer insights, market trends, opportunities, and potential areas for brand development
• Prepare and analyze weekly/monthly reports, marketing performance, survey results, consumer insights, and activity evaluations, and translate findings into actionable recommendations
• Manage the Business Partner Program, including recruitment, onboarding, database management, activation, follow-up, order monitoring, repeat orders, and partner performance
• Coordinate with internal teams such as Brand Promotion, Creative, Customer Relations, Sales, R&D, and other related functions to ensure brand strategies and initiatives are implemented consistently
• Provide recommendations to the Brand & Marketing Manager based on brand performance, consumer feedback, market trends, competitor activities, and program results

Skills

Brand management

Market research

Consumer behavior

Analytical skills

Communication skills

Presentation skills

Teamwork

Project management

Independent & collaborative work

Education

Bachelor's degree in Marketing, Business, Management, Communication

Tools

Microsoft Excel

PowerPoint

Job description

Manage and maintain the brand's identity, image, positioning, values, personality, and brand promise, ensuring consistent implementation across products, communication materials, and consumer touchpoints

Support the Brand & Marketing Manager in developing brand strategies, marketing plans, product communication, packaging, and other brand-building initiatives

Conduct market, consumer, category, and competitor research to identify consumer insights, market trends, opportunities, and potential areas for brand development

Prepare and analyze weekly/monthly reports, marketing performance, survey results, consumer insights, and activity evaluations, and translate findings into actionable recommendations

Manage the Business Partner Program, including recruitment, onboarding, database management, activation, follow-up, order monitoring, repeat orders, and partner performance

Coordinate with internal teams such as Brand Promotion, Creative, Customer Relations, Sales, R&D, and other related functions to ensure brand strategies and initiatives are implemented consistently

Provide recommendations to the Brand & Marketing Manager based on brand performance, consumer feedback, market trends, competitor activities, and program results

Job Requirement

Minimum Bachelor's degree in Marketing, Business, Management, Communication, or related field

Minimum 1–2 years of experience in Brand, Marketing, Business Development, or related roles

Good understanding of brand management, consumer behavior, market research, and competitor analysis

Strong analytical skills with the ability to process data and translate findings into actionable insights

Strong communication, presentation, and interpersonal skills; confident in representing the brand professionally

Proficient in Microsoft Excel and PowerPoint; detail-oriented, proactive, well-organized, and able to manage multiple projects simultaneously

Able to work independently and collaboratively in a fast-paced environment

Willing to be placed in Pantai Indah Kapuk

Aice Group Holdings Pte Ltd was established in Singapore in May 2015. The company is committed to becoming the most popular ice cream brand, the core businesses include research and development, production and sales of Ice Cream Products. It is the only ice cream brand selected as the official sponsor of 2018 Asian Games held in Jakarta. Currently covering Indonesia, Vietnam, Philippines and other countries, it has became a well-known ice cream brand in Southeast Asia.

Aice Group Holdings Pte Ltd was established in Singapore in May 2015. The company is committed to becoming the most popular ice cream brand, the core businesses include research and development, production and sales of Ice Cream Products. It is the only ice cream brand selected as the official sponsor of 2018 Asian Games held in Jakarta. Currently covering Indonesia, Vietnam, Philippines and other countries, it has became a well-known ice cream brand in Southeast Asia.