Brand Event Planner (Mandarin Speaker) (Jakarta)

Peoplyee; Jakarta Pusat; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

Peoplyee in Jakarta seeks a Brand Event Planner who is Mandarin-speaking to lead end-to-end planning of product launches, brand collaborations, and major events.

You will manage concepts, budgets, timelines, vendors, and on-site delivery, while collaborating with social media, KOLs, and e-commerce teams to convert engagement into sales.

Qualifications

• 3+ years in brand events or integrated marketing planning.
• FMCG/beauty/personal care experience preferred.
• Proven ability to manage 1–2 complete brand events end-to-end.
• Strong end-to-end event management and post-event evaluation.

Responsibilities

• Develop annual, quarterly, and monthly event calendars with budgets and KPIs.
• Lead end-to-end planning and execution of product launches, brand collaborations, pop-ups.
• Manage concepts, materials, schedules, vendors, and on-site execution.
• Collaborate with social media, KOL, e-commerce and channels to drive sales.
• Plan exhibitions, activations, trials, and customer experiences.
• Develop localized event plans while maintaining brand consistency.
• Prepare and manage budgets, control costs, oversee agencies and suppliers.
• Monitor exposure, participation, conversion, and post-event reporting.

Skills

Brand events planning

Event management

Budget management

Cross-functional collaboration

Vendor coordination

ROI analysis

Mandarin language

Job description

Brand Event Planner (Mandarin Speaker) (Jakarta)

Jakarta

Job Information

Job ID

56926

Medical & Healthcare

Work Location

Jakarta

Communicative

Other Languages

Chinese

Jobs Description

• Develop annual, quarterly, and monthly event calendars aligned with the brand strategy, including clear objectives, target audiences, budgets, and key performance indicators.
• Lead the end-to-end planning and execution of product launches, brand collaborations, pop-up stores, thematic campaigns, and other major events.
• Manage creative concepts, event materials, communication schedules, vendor coordination, and on-site execution to ensure high-quality delivery.
• Collaborate with social media, key opinion leader, electronic commerce, and channel teams to convert event engagement into sales and customer acquisition.
• Plan and execute exhibitions, channel activations, product trials, and customer experience activities to support commercial objectives.
• Develop localized event plans based on cultural and market differences while maintaining consistent brand positioning across markets.
• Prepare and manage event budgets, control costs, evaluate return on investment, and oversee agencies, construction vendors, and material suppliers.
• Monitor event exposure, participation, conversion, and other performance metrics, and prepare post-event evaluation reports and best practices.

Jobs Requirements

• Language: Mandarin proficiency sufficient for use as a working language.
• Experience: Minimum 3 years of experience in brand events or integrated marketing planning. Experience in fast-moving consumer goods, beauty, or personal care is preferred.
• Proven experience independently managing at least 1–2 complete brand events or product launch campaigns, including hands-on execution of large-scale offline events.
• Strong end-to-end event management capabilities, including proposal development, project management, on-site execution, and post-event evaluation.
• Strong cross-functional collaboration skills with the ability to coordinate multiple stakeholders and resources.
• Strong analytical skills and return-on-investment orientation, with the ability to evaluate event effectiveness and support continuous improvement.