Brand Strategist Manager

Newlab+ Group; Jakarta Barat; Vor Ort; IDR 300.000.000 - 600.000.000; Vollzeit

Zusammenfassung

NEWLAB+ is seeking a passionate Brand Strategist Manager to bridge product development and consumer connection. You will define the brand’s strategic direction and translate market demands into impactful campaigns, partnering with cross-functional teams to ensure new products win the market.

As a senior leader, you will oversee brand marketing initiatives, manage budgets, and drive growth by leveraging trends, data insights, and creative messaging across channels.

Qualifikationen

• Bachelor’s Degree in Business Administration/Marketing with 3.0+ GPA.
• 8+ years of managerial Brand Manager experience in beauty or FMCG.
• Strong brand and marketing strategy expertise.
• Excellent business acumen and communication skills.
• Data-driven, visionary with analytical and problem-solving abilities.

Aufgaben

• Develop brand objectives, marketing strategy and plans to grow SOM.
• Analyze brand positioning, performance and pricing strategies.
• Manage promotional budget and campaign impact.
• Collaborate with cross-functional teams to launch products.
• Monitor beauty market trends and consumer insights.
• Lead and mentor Brand Marketing team.

Kenntnisse

Brand strategy

Marketing strategy

Communication

Business acumen

Data-driven

Analytical thinking

Problem solving

Decision making

Ausbildung

Bachelor’s degree in Business/Marketing

Jobbeschreibung

NEWLAB+ are a fast-growing FMCG company in Indonesia specializing in beauty, health, and wellness products. Our company is committed to elevating confidence through innovative and effective solutions, with a strong focus on quality, accessibility, and continuous product innovation. We consistently strive to develop high-performing products that meet evolving consumer needs and market trends, with the ambition to become a leading player in the industry and shape the future of beauty and wellness.

Currently, we are looking for a passionate and visionary Brand Strategist Manager to lead our brand marketing initiatives. In this role, you will bridge the gap between product innovation and consumer connection. You will play a key role in steering the brand's strategic direction, translating market demands into impactful campaigns, and collaborating closely with cross-functional teams to ensure new products successfully win the market

Responsibilities

• 1. Create, develop and implement brand objectives, marketing strategy and plans to leverage SOM of the brands.
• 2. Conduct and create complete analysis on brand positioning, brand performance, branding strategy, pricing and strategies implementation.
• 3. Responsible for the promotional budget and ensuring the initiatives are launched effectively in terms of spending limits and campaign impact.
• 4. Work closely with internal teams to launch new products and improve existing product formulation by constantly reviewing beauty market trend and customer’s insights.
• 5. Utilize mix marketing tools (Endorsement, Digital Ads, Offline Billboard, Reseller Strategy, Etc) as part of the marketing strategy.
• 6. Oversee Brand Marketing's team and provide support to internal teams on brand-related issues.

Qualifications

• Bachelor’s Degree in Business Administration/Business Marketing or related field with 3.0 and above GPA from reputable university.
• Have minimum of 8+ years of working experiences in managerial level as Brand Manager, preferably in a multinational beauty company or in local beauty brands/platform or FMGC Company.
• Have solid knowldege of brand strategy and marketing strategy.
• Have deep business acumen and strong communication skill.
• Data-driven, visionary, with strong analytical, problem-solving, and decision-making skills.