Brand & CRM Leader for SPBU

BP AKR Fuels Retail; Jakarta Pusat; Sur place; IDR 420 000 000 - 620 000 000; Plein temps

Résumé du poste

BP AKR Fuels Retail in Jakarta is seeking a Brand & Communications leader to develop and execute brand strategies for SPBU, ensure brand consistency, and manage communications and CRM programs. The role involves budgeting, reporting, and leading a team to drive cross-functional collaboration and continuous improvement.

The ideal candidate has strong leadership, strategic planning, and data-driven decision-making skills, with experience in retail or fuel sectors.

Qualifications

• Bachelor’s degree required in Marketing, Communications, Management, or related field.
• Minimum 5 years of experience in brand management, marketing or corporate communications.
• At least 3 years in a managerial role, preferably in retail, FMCG, or fuel retail.
• Strong understanding of brand management, marketing communication, and CRM.
• Ability to analyze customer data and market insights.
• Excellent communication, presentation, and negotiation skills.
• Strong leadership, problem-solving, and decision-making abilities.

Responsabilités

• Develop and implement the brand strategy aligned with vision and positioning of the fuel retail business.
• Ensure consistency of brand identity across all channels, offline and online.
• Manage corporate communications and media relationships.
• Lead CRM initiatives, including loyalty programs and data-driven campaigns.
• Prepare departmental budgets and performance reports.
• Lead and develop the team, set targets and drive cross-functional collaboration.

Connaissances

Brand management

Marketing communications

CRM

Leadership

Strategic planning

Cross-functional collaboration

Communication skills

Negotiation

Formation

Bachelor’s degree in Marketing, Communications, Management or related field

Description du poste

BP AKR Fuels Retail in Jakarta is seeking a Brand & Communications leader to develop and execute brand strategies for SPBU, ensure brand consistency, and manage communications and CRM programs. The role involves budgeting, reporting, and leading a team to drive cross-functional collaboration and continuous improvement.

The ideal candidate has strong leadership, strategic planning, and data-driven decision-making skills, with experience in retail or fuel sectors.