About the Role
Our client, a trendy direct-to-consumer brand focused on sustainable fashion, based in Tangerang , is seeking a creative and skilled Social Media Content Creator. This role is responsible for conceptualizing, producing, and distributing engaging visual and written content across various social media platforms to build brand awareness, foster community engagement, and drive traffic to our client's e-commerce site. You will be a key player in translating the brand's aesthetic and values into compelling digital narratives. The ideal candidate has a strong portfolio showcasing creativity, a keen eye for visual storytelling, and a deep understanding of social media trends and best practices. This is an exciting opportunity for a freelance professional to collaborate with a dynamic brand and contribute to its online presence.
Key Responsibilities
- Develop creative concepts for social media content (photos, videos, graphics, stories, reels) that align with brand guidelines and marketing objectives.
- Produce high-quality visual and written content tailored for platforms such as Instagram, TikTok, Facebook, and Pinterest.
- Write engaging captions, headlines, and ad copy that drive interaction and conversions.
- Edit photos and videos to create polished and professional social media assets.
- Collaborate with the marketing team to understand campaign goals and content needs.
- Stay current with social media trends, platform updates, and emerging content formats.
- Assist in scheduling and posting content across various social media channels.
- Engage with the online community by responding to comments and messages where appropriate.
- Track content performance and provide feedback on what resonates best with the audience.
- Source or create relevant props, backgrounds, and settings for content creation shoots.
Requirements
- Proven experience as a Social Media Content Creator or similar role, with a strong portfolio of work.
- Proficiency in photography, videography, and photo/video editing software (e.g., Adobe Creative Suite, Final Cut Pro, CapCut).
- Excellent copywriting and communication skills, with an ability to adapt tone of voice for different platforms.
- Deep understanding of social media platforms, their algorithms, and audience behaviors.
- Creative mindset with the ability to generate innovative content ideas.
- Strong visual aesthetic and an eye for detail.
- Ability to work independently, manage time effectively, and meet deadlines.
- Familiarity with e-commerce marketing principles is a plus.
- Access to professional photography/videography equipment is advantageous.
- Based in or near Tangerang for potential on-site coordination, though remote work is primary.
Benefits
- Competitive freelance/contract rate.
- Flexible working hours and location.
- Opportunity to work with a growing and purpose-driven brand.
- Gain valuable experience and build your portfolio.
- Potential for ongoing collaboration based on performance.
- Creative freedom within brand guidelines.
- Networking opportunities within the fashion and digital marketing space.