Brand And Creative Executive

Riggi Chicken Lab; Jakarta Pusat; On-site; IDR 420,000,000 - 840,000,000; Full time

Job summary

Riggi Chicken Lab in Jakarta, Indonesia seeks a senior brand marketing lead to shape our brand identity, story, and guidelines across all touchpoints.

You will develop campaign concepts for seasonal launches and activations, lead briefs for designers and content creators, and ensure consistency across packaging, menus, and digital platforms. Strong collaboration and presentation skills are essential.

Qualifications

• Bachelor’s degree in Marketing, Branding, Communication, or a related field.
• Minimum 5-6 years of experience in brand marketing, creative marketing, or campaign management.
• Experience in F&B, QSR, retail, or consumer brands is preferred.
• Strong creative thinking, brand strategy, and campaign planning skills.
• Good understanding of brand identity, visual communication, and consumer behavior.
• Experience coordinating designers, content teams, agencies, and external partners.
• Good communication, project management, and presentation skills.
• Able to manage multiple projects and collaborate across departments.

Responsibilities

• Develop and maintain RIGGI’s brand identity, story, and guidelines.
• Lead creative planning and briefs for the Graphic Designer and Content Creator.
• Coordinate campaigns for seasonal launches, promotions, and brand activities.
• Ensure brand consistency across packaging, menus, promotional materials, and digital platforms.
• Develop brand collaboration, partnership, PR, KOL, and influencer concepts and coordinate their execution.
• Coordinate with Marketing, Operations, and external agencies/vendors to ensure campaign and brand activities are properly executed.
• Coordinate brand-related projects, including packaging development, outlet branding, brand store standards, and CRM-related marketing initiatives.
• Monitor campaign performance and prepare evaluations with recommendations for improvement.

Skills

Brand strategy

Campaign planning

Creative thinking

Brand identity

Cross-functional collaboration

Presentation skills

Education

Bachelor’s degree in Marketing, Branding, Communication, or related field

Job description

• Develop and maintain RIGGI’s brand identity, brand story, and brand guidelines.
• Develop campaign concepts, creative directions, and marketing communication plans for seasonal campaigns, product launches, promotions, and brand activities.
• Lead creative planning and prepare briefs for the Graphic Designer and Content Creator.
• Ensure brand consistency across outlets, packaging, menus, promotional materials, and digital platforms.
• Develop brand collaboration, partnership, PR, KOL, and influencer concepts and coordinate their execution.
• Coordinate with Marketing, Operations, and external agencies/vendors to ensure campaign and brand activities are properly executed.
• Coordinate brand-related projects, including packaging development, outlet branding, brand store standards, and CRM-related marketing initiatives.
• Monitor campaign performance and prepare evaluations with recommendations for improvement.

Requirements

• Bachelor’s degree in Marketing, Branding, Communication, or a related field.
• Minimum 5-6 years of experience in brand marketing, creative marketing, or campaign management.
• Experience in F&B, QSR, retail, or consumer brands is preferred.
• Strong creative thinking, brand strategy, and campaign planning skills.
• Good understanding of brand identity, visual communication, and consumer behavior.
• Experience coordinating designers, content teams, agencies, and external partners.
• Good communication, project management, and presentation skills.
• Able to manage multiple projects and collaborate across departments.