Digital Campaign Architect for Growth & KOL Partnerships

PT Unitama Sari Mas; Jakarta Utara; On-site; IDR 360,000,000 - 600,000,000; Full time

Job summary

PT Unitama Sari Mas is seeking a Marketing Lead to develop digital campaign strategies based on consumer insights and campaign objectives. The role will build campaign architecture, plan integrated campaigns across the full funnel, and coordinate with Brand, E-commerce, Affiliate, KOL, Creative, and Content teams to ensure consistent messaging.

You will manage agencies and influencers, monitor performance, and optimize channel execution to improve results.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.

Responsibilities

• Plan and execute integrated digital campaigns across the full marketing funnel.
• Connect KOL and influencer activities with digital content, affiliate marketing, and commerce initiatives.
• Collaborate with Brand, E-commerce, Affiliate, KOL, Creative, Content, and other teams for consistent messaging.
• Brief and manage agencies, KOLs, creators, and affiliates to align with strategy.
• Monitor campaign performance, analyze responses, and optimize content and channels.
• Evaluate campaign effectiveness using reach, engagement, traffic, trials, and conversions.

Education

Bachelor's degree in Marketing, Communications, Business

Job description

PT Unitama Sari Mas is seeking a Marketing Lead to develop digital campaign strategies based on consumer insights and campaign objectives. The role will build campaign architecture, plan integrated campaigns across the full funnel, and coordinate with Brand, E-commerce, Affiliate, KOL, Creative, and Content teams to ensure consistent messaging.

You will manage agencies and influencers, monitor performance, and optimize channel execution to improve results.