Offline Brand Activation Lead

PT Emas Pandai Indonesia; Jakarta Pusat; On-site; IDR 100,440,000 - 145,080,000; Full time

Job summary

PT Emas Pandai Indonesia seeks a hands-on Activation Lead to design and execute offline community campaigns, events, and partnerships that grow brand awareness and customer acquisition. You will translate business goals into on-ground concepts, brief field teams, and oversee execution while tracking metrics and refining future activations across local markets.

This role requires strong leadership, organized project management, and a passion for grassroots marketing in Indonesian communities.

Qualifications

• Strong ideation and conceptual thinking — able to turn a business objective into a creative, on-ground activation idea.
• Comfortable directing and managing a field/execution team, including hired SPG/SPB or event-day staff, to ensure concepts are executed as intended.
• Experience or interest in community marketing, brand activation, or event concepting is a plus.
• Highly organized and resourceful — able to think creatively and also give clear, actionable direction to a team.
• Owns a laptop and is proficient in Microsoft Excel and creating presentations to pitch concepts and brief teams.
• Strong communication and leadership skills — pitching ideas to internal stakeholders and directing field teams clearly.

Responsibilities

• Translate business and branch acquisition goals into creative activation concepts and formats.
• Direct and brief field teams (branch staff, event-day staff, SPG/SPB, vendors) to bring concepts to life.
• Oversee field execution remotely and on-site, adjusting as needed to maintain concept fidelity.
• Evaluate activation performance (footfall, leads, conversion) and refine future concepts.
• Stay on top of local community trends and grassroots marketing tactics to stay relevant.

Skills

Ideation

Conceptual thinking

Field team management

Community marketing

Brand activation

Event concepting

Excel

Presentation skills

Leadership

Field visits

Offline marketing

Audience insights

Messaging

Experience design

Tools

Microsoft Excel

PowerPoint

Job description

PT Emas Pandai Indonesia seeks a hands-on Activation Lead to design and execute offline community campaigns, events, and partnerships that grow brand awareness and customer acquisition. You will translate business goals into on-ground concepts, brief field teams, and oversee execution while tracking metrics and refining future activations across local markets.

This role requires strong leadership, organized project management, and a passion for grassroots marketing in Indonesian communities.