Chief Brand Architect for ATL Marketing

PT-Amerta-Indah-Otsuka; Jakarta Pusat; On-site; IDR 900,000,000 - 1,500,000,000; Full time

Job summary

PT Amerta Indah Otsuka seeks a Head of ATL to lead brand development, governance, and execution of Above-The-Line communications across mass media and consumer touchpoints. You will translate brand strategy into high-impact assets, safeguard messaging integrity, and coordinate with media, retail, and activation teams to drive brand equity and growth.

You will oversee education narratives, validate messaging against brand purpose, and guide end-to-end ATL creative production, ensuring alignment

Qualifications

• Requires minimum Bachelor's degree in Marketing, Communication, Business Management, Media Studies, or related fields.
• 8+ years of relevant experience with at least 3 years in leadership roles.
• Proven experience leading creative execution and brand governance in consumer-driven industries.
• Strong expertise in ATL creative development and brand identity systems.
• Solid understanding of regulatory and compliance requirements in F&B marketing.
• Ability to translate strategy into compelling visual and narrative execution.
• Ability to manage multiple campaigns under tight timelines.

Responsibilities

• Lead and continuously update brand identity, brand codes, and tone of voice.
• Ensure alignment of brand messaging across ATL media, POS, and key touchpoints.
• Translate emotional and functional brand benefits into clear storytelling.
• Review materials for coherence and strategic relevance.
• Develop end-to-end ATL creative assets and ensure channel-appropriate formats.
• Align creative assets with integrated campaign design and media plans.
• Incorporate educational, promotional, and conversion triggers into designs.
• Design brand presence blueprints and on-ground story arcs.

Skills

Brand governance

ATL creative development

Regulatory compliance

Leadership

Cross-functional collaboration

Storytelling

Education

Bachelor's degree in Marketing, Communication, Business Management, Media Studies, or related fields

Job description

PT Amerta Indah Otsuka seeks a Head of ATL to lead brand development, governance, and execution of Above-The-Line communications across mass media and consumer touchpoints. You will translate brand strategy into high-impact assets, safeguard messaging integrity, and coordinate with media, retail, and activation teams to drive brand equity and growth.

You will oversee education narratives, validate messaging against brand purpose, and guide end-to-end ATL creative production, ensuring alignment