B2B Digital Marketing Specialist: Lead Gen & Growth

PT. Mahaya Business Group

Desa Ciranjeng

On-site

IDR 111,600,000 - 200,880,000

Full time

3 days ago

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Job summary

PT. Mahaya Business Group is seeking a creative, analytical Digital Marketing professional to support its B2B growth across Mahaya Group.

This role plans, executes, and evaluates digital marketing strategies to increase brand visibility, generate qualified leads, and support sales targets for licenses, permits, and related services. The successful candidate will work within a centralized marketing team, collaborating with Marketing Manager, Sales Manager, and other stakeholders to drive

Qualifications

Minimum education: D3/Bachelor's degree in Digital Marketing, Marketing, Communications, Management, or a related field.
2–3 years of experience in digital marketing, especially in generating business leads or acquiring customers.
Experience in B2B marketing, professional services marketing, project-based sales, or marketing with relatively long purchasing decision cycles is an advantage.
Practical experience managing or optimizing Google Ads and/or Meta Ads campaigns.
Good understanding of SEO, AEO, GEO, keyword research, website management, landing pages, and conversion rate optimization.
Ability to interpret and analyze data using Google Analytics 4, Google Search Console, advertising dashboards, spreadsheets, or similar analytics tools.

Responsibilities

Develop and execute digital marketing strategies aligned with business objectives, B2B customer characteristics, and Mahaya Group's service priorities.
Manage the company's digital marketing channels, including websites, landing pages, social media accounts, Google Business Profile, and other relevant digital platforms.
Plan, execute, monitor, and optimize paid advertising campaigns through Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, and other platforms as required and within approved budgets.
Develop SEO, AEO & GEO strategies to improve website visibility in search engines and attract relevant organic traffic.
Create digital content strategies that educate the market, strengthen corporate credibility, communicate service value, and encourage potential customers to contact the sales team.
Develop and optimize landing pages, lead forms, and conversion journeys to improve the quantity and quality of incoming leads.
Conduct keyword, audience, competitor, market trend, and customer-needs research to identify new marketing opportunities.
Manage and optimize digital marketing budgets based on campaign performance, cost per lead, lead quality, and revenue potential.
Implement and monitor analytics and conversion-tracking tools, such as Google Analytics 4, Google Tag Manager, and Meta Pixel, based on business needs and available access.
Analyze campaign performance, lead sources, acquisition costs, conversion rates, and marketing contributions to the sales pipeline and revenue.