B2B Marketing Operations (Campaign Management)

Blibli; Jakarta Pusat; On-site; IDR 200,880,000 - 312,480,000; Full time

Job summary

Blibli in Jakarta is seeking a Campaign Management Senior Officer to lead end-to-end B2B marketing campaigns, manage customer activation programs, sponsorships, and website lead management, ensuring campaigns deliver measurable impact aligned with commercial objectives.

You will collaborate with Sales, Product, Principal partners, and external vendors to execute Go-to-Market initiatives, track performance, and continually optimize campaigns based on data and insights.

Qualifications

• Bachelor's degree in Marketing or related field.
• 3–5 years of experience in Campaign Management, B2B Marketing, Trade Marketing, Commercial Marketing, Event Marketing, or Project Marketing.
• Proven experience managing end-to-end marketing campaigns across digital and offline channels.
• Strong understanding of B2B marketing, customer journey, demand generation, lead management, sponsorship programs, and commercial activation.
• Experience working with cross-functional stakeholders, external agencies, vendors, and strategic business partners.
• Analytical skills to evaluate campaign performance and optimize initiatives.
• Excellent project management, communication, and organizational skills; ability to manage multiple campaigns.
• Proficient in Microsoft PowerPoint and Excel; familiarity with CRM systems, marketing automation platforms, Google Analytics, or campaign reporting tools is an advantage.

Responsibilities

• Develop integrated B2B campaign strategies with objectives, audience, messaging, timelines, budgets, and plans.
• Lead end-to-end campaign execution across creative assets, activation programs, events, digital initiatives, and tracking.
• Collaborate with Sales, Product, Principal partners, and vendors to launch Go-to-Market initiatives and demand programs.
• Manage sponsorship requests by evaluating objectives, impact, budget, readiness, and policy compliance.
• Oversee B2B website lead management from qualification to SLA-compliant follow-up.
• Support customer activation projects including affiliate programs and microsites.
• Develop and maintain sales enablement materials and campaign assets.
• Monitor performance, analyze results, and provide optimization recommendations.

Skills

Campaign management

B2B marketing

Trade marketing

Commercial marketing

Event marketing

Project management

Cross-functional collaboration

Analytics

Stakeholder management

PowerPoint

Marketing automation

Education

Bachelor's degree in Marketing or related field

Tools

CRM platforms

Google Analytics

Marketing automation platforms

Excel

Job description

At Blibli, we create meaningful B2B marketing experiences that help businesses connect, grow, and succeed. Our Commercial Marketing team partners with Sales, Product, Principals, and strategic partners to deliver integrated campaigns that strengthen customer engagement, generate demand, and accelerate business growth. As a Campaign Management Senior Officer, you will lead the planning and execution of end-to-end B2B marketing campaigns while managing customer activation programs, sponsorship initiatives, website lead management, and sales enablement materials. Working across multiple stakeholders, you'll ensure every campaign is executed seamlessly, delivers measurable business impact, and supports our commercial objectives.

What You’ll Do

• Develop integrated B2B campaign strategies, including objectives, target audience, messaging, timelines, budgets, and execution plans aligned with business priorities.
• Lead end-to-end campaign execution, coordinating creative assets, marketing materials, activation programs, events, digital initiatives, and performance tracking.
• Collaborate with Sales, Product, Principal partners, and external vendors to execute product launches, Go-to-Market initiatives, demand generation programs, sponsorships, and customer engagement activities.
• Manage sponsorship requests by evaluating business objectives, commercial impact, budget allocation, execution readiness, and compliance with company policies.
• Oversee B2B website lead management by qualifying inbound leads, coordinating lead distribution, monitoring follow-up progress, and ensuring SLA compliance.
• Support customer activation projects, including B2B Affiliate programs, microsites, and other strategic commercial initiatives to enhance customer engagement.
• Develop and maintain sales enablement materials, including company profiles, solution presentations, product decks, campaign assets, promotional materials, and commercial toolkits.
• Monitor campaign performance, analyze results, prepare management reports, and provide recommendations to continuously improve campaign effectiveness and business outcomes.

What You’ll Bring to the Team

• Bachelor's degree (S1) in Marketing, Business Management, Communication, Digital Marketing, or a related field.
• Minimum 3–5 years of experience in Campaign Management, B2B Marketing, Trade Marketing, Commercial Marketing, Event Marketing, or Project Marketing.
• Proven experience managing end-to-end marketing campaigns across digital and offline channels.
• Strong understanding of B2B marketing, customer journey, demand generation, lead management, sponsorship programs, and commercial activation.
• Experience working with cross-functional stakeholders, external agencies, vendors, and strategic business partners.
• Strong analytical skills with the ability to evaluate campaign performance, generate actionable insights, and optimize future marketing initiatives.
• Excellent project management, communication, stakeholder management, and organizational skills with the ability to manage multiple campaigns simultaneously.
• Proficient in Microsoft PowerPoint and Excel; familiarity with CRM systems, marketing automation platforms, Google Analytics, or campaign reporting tools is an advantage.