Area Manager - Food Service - Medan

flora food group; Kota Medan ᯔᯩᯑᯉ᯲; On-site; IDR 700,000,000 - 900,000,000; Full time

Job summary

Flora Food Group in Medan is seeking a Group Sales Manager to lead regional sales strategies and drive operator penetration with distributors, aligning with National Food Service goals and expanding our culinary solutions across the region. You will coordinate cross-functional teams, forecast accurately, and build lasting partnerships to grow market reach.

This on-site role demands leadership, negotiation, and data-driven decisions to deliver measurable results in Indonesia's vibrant food

Qualifications

• Experience in leading sales teams in food service or B2B sectors.
• Strong negotiation and relationship-building skills.
• Proven track record of meeting sales targets and driving performance.

Responsibilities

• Implement and execute regional sales strategies to meet Medan targets and align with national goals.
• Coordinate sales activities with marketing, trade marketing, finance, and supply chain teams to maximize impact.
• Identify and engage new food service customers and distributor partners to expand market coverage.
• Maintain strong relationships with distributors and operators through joint business planning and reviews.
• Update customer databases and monitor competitor activity to provide actionable market intelligence.

Job description

Why this role matters

In your first year as Group Sales Manager, you will execute regional sales strategies that align with Flora Food Group’s National Food Service goals, driving deeper penetration of operators in Medan. This role is crucial for expanding market coverage by engaging new food service customers and strengthening distributor partnerships. Your work ensures that our culinary solutions reach more kitchens, supporting better food experiences across the region. By coordinating sales efforts and providing accurate forecasts, you help the business make informed decisions that fuel growth and operational excellence.

Job Title

Group Sales Manager - Medan

The Practical Detail

Location: Medan, Indonesia

Working Model: On-site

Contract Type: Permanent, Full-time

Why this role matters

In your first year as Group Sales Manager, you will execute regional sales strategies that align with Flora Food Group’s National Food Service goals, driving deeper penetration of operators in Medan. This role is crucial for expanding market coverage by engaging new food service customers and strengthening distributor partnerships. Your work ensures that our culinary solutions reach more kitchens, supporting better food experiences across the region. By coordinating sales efforts and providing accurate forecasts, you help the business make informed decisions that fuel growth and operational excellence.

What You'll Do

• Implement and track sales strategies daily to meet regional targets and ensure alignment with national objectives.
• Coordinate sales activities with marketing, trade marketing, finance, and supply chain teams to maximize market impact.
• Identify and engage new food service customers and segments to expand market coverage.
• Maintain strong relationships with distributors and operators through regular joint business planning and performance reviews.
• Update customer databases and monitor competitor activity to provide actionable market intelligence.

Performance

You will own the execution of regional sales strategies that directly support business growth and market expansion. Your data-driven approach to sales forecasting and execution tracking will ensure accuracy, visibility, and timely delivery of results. By driving operator penetration and strengthening distributor alignment, you will play a key role in accelerating sustainable growth, improving market reach, and delivering overall commercial success.

Care

This role reports to the Regional Sales Manager and works closely with cross-functional teams. You will foster long-term partnerships with food service operators and distributors, ensuring mutual benefits and sustainable market development. Your leadership in coordinating across departments reflects Flora Food Group’s commitment to doing the right thing every day for our teams, customers, and communities.

Passion

You are passionate about food service and understand the importance of delivering culinary solutions that meet real kitchen needs. Your curiosity about market trends and competitor activity drives innovation in sales approaches. You take pride in contributing to a company with a rich heritage in food, always raising the bar in how we connect with operators and distributors to bring better food to more tables.

About You

You bring proven experience managing team, distributors and customers in the food service sector, with a strong track record of meeting sales targets and driving performance. You are skilled in sales strategy execution, negotiation, and communication across multiple levels. Your proficiency with sales data reporting, CRM tools, and analysis supports informed decision‑making. You thrive in a collaborative, cross-functional environment and are motivated by delivering measurable results.

You are genuinely interested in food culture and curious about how consumer behaviour and future food trends shape innovation. You understand that strong brands are built by anticipating what’s next in taste, nutrition and functionality, and by translating insight into meaningful consumer experiences.

Where this could lead to

Success in this role typically leads to advancement as a Regional Sales Manager, where you will take on broader leadership responsibilities and influence larger market strategies. This progression usually occurs as you demonstrate consistent delivery and deepen your impact on the business.

Apply before: 20-Oct-2026

For Questions About The Role, Please Contact

Nabila Imantiana

[e-mail]

Flora Food Group is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.

No personal characteristics should be a barrier to joining Flora Food Group. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.