AI-Driven Growth Marketing Specialist

Outerbloom; Jakarta Utara; On-site; IDR 90,000,000 - 150,000,000; Full time

Job summary

Outerbloom is seeking a Digital Marketing Specialist (Growth & AI) to drive performance marketing and e-commerce growth across Google, Meta, and TikTok. You will leverage AI tools to accelerate creative cycles while maintaining quality and build dashboards to guide strategy with CAC, LTV, and retention metrics.

You will own full-funnel campaigns from brief to post-mortem, manage budgets, and craft persuasive copy in English and Indonesian for landing pages and ads.

Qualifications

• Proven track record in e-commerce or performance marketing with measurable results.
• Fluent in Google Analytics (GA4) and data-driven decision making.
• Strong copywriting skills in English and Indonesian for ads and landing pages.
• Experience owning budgets and driving ROI across channels.

Responsibilities

• Plan, launch and scale high-ROAS campaigns across Google, Meta and TikTok.
• Optimize Shopify funnel end-to-end and improve AOV levers.
• Use AI tools to shorten content production cycles without quality loss.
• Build dashboards tracking CAC, LTV and retention for data-driven decisions.
• Run structured A/B tests on landing pages and report impact on conversions.
• Coordinate across Creative and Ops to align campaigns with stock and delivery.

Skills

Performance marketing

E-commerce growth

GA4 analytics

AI-assisted production

Landing page testing

Cross-channel coordination

Budget ownership

Copywriting (EN & ID)

Job description

Outerbloom is seeking a Digital Marketing Specialist (Growth & AI) to drive performance marketing and e-commerce growth across Google, Meta, and TikTok. You will leverage AI tools to accelerate creative cycles while maintaining quality and build dashboards to guide strategy with CAC, LTV, and retention metrics.

You will own full-funnel campaigns from brief to post-mortem, manage budgets, and craft persuasive copy in English and Indonesian for landing pages and ads.